Journalists have been challenged to interpret the various economic programmes going on in the country in terms of their benefit to the people of Zambia.
Information and Broadcasting Services Deputy minister David Phiri says it may be
difficult for the people to appreciate the economic strides the country is making if
certain economic acitivities are not simplified for them.
Mr Phiri was officially closing a one week Business and Economic reporting training
workshop at the Zambia Institute of Mass communication ZAMCOM, in Lusaka yesterday.
The workshop drew participants from both public and private media houses in the
country.
Mr Phiri said Zambian journalists should take a leading role in selling Zambia’s vast
investment potential hence government’s determination to increase the professional
capacity of journalists in both private and public media.
Mr Phiri said journalists have a crucial role to help explain the economic policies
and how these will translate into improved living standards of the Zambian people.
He said government will endeavour to find resources to improve the skills and
capacity in the different media organisations in the country.
And speaking earliar, ZAMCOM Director Daniel Nkalamo thanked government for its
support in sharpening the reportorial and professional skills of journalists in the
country.
