The five artistes that have been chosen as brand ambassadors for Proflight Zambia’s ‘Fly5′ campaign have expressed happiness at being considered for role, pledging to use their talents to unlock the country’s tourism potential.
The five are Chef 187, Cleo Ice Queen Kanji, Kiki and James Sakala, who will be travelling with the airline and exploring Zambia in the coming year to give fans a taste of the music, food and culture on offer across the country.
While musicians and performers in their own right, the five will join forces under the ‘Fly5′ banner to record songs and music videos that capture the excitement of Zambia’s traditional ceremonies, some of its best-known tourist attractions, adventure and exciting urban sights and sounds.
rapper and reality TV star Cleo Ice Queen described it as a great opportunity and an honourable thing.
“I am really honoured to be a part of a project that is pro-Zambia. We have a lot of work to do to communicate to the world who we are – our culture, our languages our food, our sounds and of course our tourist attractions,” she enthused. “There is no better way to achieve this than through music, as you know, music is a universal language.
And Cleo has revealed that she is currently working on her new album and is set to release a single to promote the project.
Singer Kanji, of the ‘Chi Daddy’ fame, echoed Cleo’s words that tourism and the arts can not be separated.
“I’m very happy and excited. i cannot wait to work with this group of great performers to showcase what our country has to offer in terms of tourism, travel and of course the arts,” she said.
Kanji only recently made a comeback to the music scene with an album titled ‘Zanga’ in 2014, after putting her singing career on hold for nearly ten years to pursue a career in law.
Another of the Five, Kiki Militzis, who is one half of the duo Ben and Kiki, said it was an honour to be part of the five.
“I am really happy and excited,” remarked. “It’s such a diverse group, it represent a whole new experience for me,” she added. “Honestly, there’s nothing not good about this opportunity.”
Meanwhile, National Arts Council (NAC) Chairperson Mulenga Kapwepwe has challenged the five to not only use the opportunity to market Zambia but also to grow their own portfolio as artistes.
In an interview after she officially unveiled the five, Ms Kapwepwe reiterated that tourism and the arts have a synergistic relationship, adding that the Fly5 campaign was meant to strengthen that relationship.
She revealed that a long process that involved a lot of research was employed to arrive at this particular group of artists.
She expressed confidence that the right artists have been chosen for this year’s campaign and challenged them to use the opportunity to boost their respective careers.
“This is an opportunity for our artistes,” she said. “They should use it as a vehicle to transport them, but you know you can also crash a vehicle,” she added with a laugh.
The new Fly5 team follows in the footsteps of the illustrious original Proflight Fly5 group, which was formed in 2013 and comprised of JK, Slap Dee, Pompi, and Cactus Agony along with model Petita Mwanza.