Youths overjoyed by Zambian Breweries’ decision to reduce the price of Beer

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Women Drinking BeerLUSAKA youths are overjoyed by Zambian Breweries’ decision to reduce the recommended retail price of its clear beer in the run-up to the festive season.

Last Monday, Zambian Breweries (ZB) announced promotional savings on the recommended retail price of its products of between 50 ngwee and K2 in recognition of the current tough economic climate for consumers.

Castle, Mosi and Carling Black Label 750ml packs will now cost K10 instead of the previous price of K12; the Eagle Lager 750ml pack will be sold for K6, reduced from the previous price of K8, while the Eagle Lager 375ml size will be priced at K4 from K4.50.

And the youths have lauded the brewery company for the Christmas and New Year gesture, saying it had come at the right time when money was scarce. A youth of Mtendere township Davison Nyirenda noted that the price of clear beer had recent been hiked and that many people were forced to switch to opaque beer which he said was affordable.

Mr Nyirenda said that the reduction in beer prices would enable him ‘‘relax’’ with his friends while having a beer this festive season.

He pointed out that the reduction would also enable him patronize drinking places which he had previously perceived as being too expensive for his pocket. “What ZB has done is really a good thing because the price of clear beer has just been going up over the years. We will be able to even drink from expensive places now,” he said.

And another youth of Kabwata Site and Service Harold Banda said that this festive season would be ‘‘all rosy’’ for him following the reduction in the price of clear beer.

Mr Banda, who is popularly know in Kabwata as ‘‘HB’’, said that his hope was for the power utility company Zesco to ensure that there was electricity on Christmas day.

“I will buy beers, meat and just drink from home with friends and family on the main day,” he said.

Meanwhile, Kangwa Musonda of Avondale advised fellow youths to drink responsibly and avoid engaging in activities that would endanger their lives. Mr Musonda said that there was no problem with drinking but that people should be observant of the law at all times. “This is not the time to drink aimlessly just because beer is now cheaper. Let’s observe the law and avoid activities and places that will get you in trouble. Don’t drink and drive, let’s celebrate this festive season responsibly,” he said.

27 COMMENTS

  1. +11
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    I feel sorry for the Zambian Youths who delight in consuming Alcohol to excessive levels. please indulge responsibly.

    • +5
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      What else do they have to be joyful about! And in Zambia, 35 year old jobless people are called youth…..

    • +4
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      Wow thats best Kaminamisa lungu can do for the youth instead reducing costs to educate and feed them. Beer is a luxury unemployed youth can not afford.

    • 0
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      This is something other countries always put to shame. Beer promotion of reducing prices is unheard of in some countries which we regard cultural corrupt. But us we always claim to be cultural good people yet we allow a beer company to intoxicate the youths. Beer tax in sane countries is always high and as result beer companies pass it on to the customers. This is so that people don’t drink excessively and to help save lives from drink drivers, and liver damage. But ifwe ni dununa reverse chabe.

    • +1
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      It has been a career since the 50s. It is only that president Kaunda curtailed it for his 27 years of kingship. One of the few great things he did in his dictatorship.

      Viva President Nawakwi the convention hero.

  2. +1
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    Zambia has been slowed by alcohol consumption. Alcohol destroys important brain cells.

    Vive president Nawakwi, convention hero.

  3. +6
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    OPEN ADVICE TO ALL ZAMBIANS: Christmas does not mean beer drinking and recklessness. Yes many drunkards will drink and some will die unfortunately. We know many Zambians are drunkards and at the same time very lazy to work and that is why Chines are taking over contracts instead of we the owners of the country. Christmas is meant for you to remember the one who was borne around this period (Jesus Christ) who came to redeem you from sins of this world and one of them is drunkenness. The devil spoke to Zambia Breweries Managers to reduce beer prices so that many should be taken to hell during this Chrisman festival. This is how the devil works. The ruler of this world has blinded many people. I feel sorry for our country.

    • +2
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      “The devil spoke to Zambia Breweries Managers to reduce beer prices so that many should be taken to hell during this Chrisman festival.”
      This is called nuanced, sophisticated, and mature critical thinking.

  4. +2
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    Not one Politican has uttered against this…but they are the first to say Zambia is a Christian nation (whatever that means).
    Please increase tax on beer…as its govt who will pay for this through front line services….this is very irresponsible.

    • +1
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      P.F POLITICIANS WOULDN’T DARE COMPLAIN FOR 2 REASONS;
      1. The Zambian leader LOVES, kaja! kaja! kaja! ka brown bottle!!
      2. P.F’s failure to properly lead the nation, is causing untold suffering, increased hunger, & angry citizens. What better way can a Nation stupify its angry citizenry, than by offering to dope them up “legally” on the cheap – in this case with ALCOHOL??
      Once drunk these citizens will forget their worries caused by P.F’s mismanaged biting economy, make poor choices/ decisions, & in the process have lots of unprotected S*X, eventually getting weakened by The Virus, & lose the will to fight the system that caused their misery in the first place, & soon Death will inevitably follow. ITS CALLED DUNUNA REVERSE!!!

  5. +1
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    See now. because their father is excited about beer his children are excited too. Beer has brought many deaths and much misery in Zambia. Mushota will agree with me that many whites drink but they think and invent things but many Zambian blacks who drink don’t think beyond selling on the streets and some drink with no hope for tomorrow.

  6. +1
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    Zambia breweries is a private entity that is using pricing as a way to maximise profits. Dont blame the current govt for a culture of alcoholism that has existed for years. Where did the youth get the alcoholism habit ? from there elders of course. As Zambians we should learn to point the blame finger at ourselves, accept when wrong and find solutions.

    • +1
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      And why’s it that only foreign owned companies like Dangote and Zambia Breweries are able to reduce prices of there products while the mealie meal companies mainly owned by Zambians are always increasing the price of Bunga?

  7. +1
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    Last time I was in Zed I was quite amused to notice how the youth have inherited habits borne out of booze scarcity of their parents and grandparents! They still buy three rounds or more at once and stack tables. The only thing that has changed so far is that there are barmen collecting empty bottles from the tables. The problem here is when two is enough you see the two undone on the table and then abuse begins instead of getting up to stagger back home! Awe mwe. I am glad I have rescued my own youth from this scourge!!

  8. vote

    let zambia breweries do their business. let beer taxes be increased, children will suffer. let beer be cheap and people will no spend all money on drinking. they would get drunk with less money and use the rest for home. thats why some buy 750mls whisky and drink with friends. its cheaper… for some people, beer drinking is inervitable it be cheap or expensive.

  9. vote

    What a coincidence! Only youths from the Eastern part of Zambia, Nyirenda and Banda were quoted as being in the fore front of celebrating beer price reduction. Guess what the one at state house will do!

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