GOVERNMENT has urged media institutions in Southern province to focus on the dissemination of unifying information.
Chief Government spokesperson Kampamba Mulenga said the media plays an important role in unifying the nation.
Ms Mulenga who is also Information and Broadcasting Services Minister was speaking in Choma when she featured as a special guest on Byta FM Radio Station with permanent secretary at the same Ministry Godfrey Malama said the media should disseminate information that would build the nation.
“Southern Province is the bread basket of the nation and the media here should not only concentrate on political news but let them also disseminate information on agriculture and tourism,” she said.
Earlier the Minister featured on Choma Maanu Radio Station where she said that government had no scores to settle with private media institutions and urged them to comply with the Independent Broadcasting Authority (IBA) regulations.
Ms Kampamba said government appreciates efforts being made by the private Radio stations hence her visit to the stations during her on going familiarisation tour of Southern province.
She said the private media were able to reach out to people in the remote parts of the province where the public media were not able to reach.
Ministry of Information permanent secretary Godfrey Malama urged the media to be more development oriented in their coverage.
Earlier the Minister paid a courtesy call on Southern Province Deputy Permanent Secretary Douglas Ngimbu who thanked government for its swift response to fight the stalk borers and army worms.
“We thank Government for the provision of chemicals the situation was now under control, and if the rainfall pattern continues we shall have a bumper harvest,” he said.
Mr Ngimbu said government’s decision to construct provincial studio in Southern province would help to resolve the accommodation challenges faced by the Zambia News and Information Services (ZANIS).
“The construction of the provincial studios will be a motivating factor to the employees because we are faced with the challenge of accommodation here,” Mr Ngimbu.
The Minister toured ZANIS offices in Choma, YGF FM where she also featured on a special programme and conduct checks on the site where the new provincial studio was being constructed.
The Minister who is in Southern province for the familiarisation tour is expected in Kalomo.