Ministry of Arts and Tourism Permanent Secretary (PS), Howard Sikwela has called on Zambians to put aside divisive mindsets and market tourism.Rev. Sikwela said it is the responsibility of every Zambian to market tourism as it is a way of enhancing exchange of ideas.
The PS was speaking during an opening cocktail to launch the Livingstone International Cultural and Arts Festival (LICAF), in Livingstone.
And speaking earlier, Zambia Tourism Agency (ZTA), Chief Executive Officer Felix Chaila said he is hopeful that the festival will boost tourism and see an influx of not only residents of Livingstone but international delegates.
Mr. Chaila has however implored Livingstone locals to take ownership of the event.
He has further appealed to local residents to turn up in numbers for the event that will include a number of activities such as the traditional food testing, cultural performances and experience the Mosi Day of Thunder.
This year’s LICAF which is being supported by ZTA and Zambian Breweries has attracted 5 countries namely Zimbabwe, Botswana, Burundi, Seychelles, China and the host Zambia.
Did the Zambia Tourism Agency (ZTA)hit target of 1,000,000 tourists for 2017 which the lamentably failed last year? We are tired of the same lip service by the same incompetent fooooools…
The idiots at ZTA have no clue how to grow this industry. The incompetent minister who keeps them in their jobs has no clue either. Zim that was in the woods, with food shortages, hyper inflation, no currency of their own and international isolation are back strongly trending towards 3 million tourists this year yet we struggling to hit just 1 million.
Dept of HaNegatives in the Ministry of Hatribes.
Ladies and gentlemen, “LETS STOP BEING LAZY!” Seriously how can you help market the Victoria Falls with that almost dry picture. I would encourage the author of the story to go and see the Victoria Falls now while it is at its best. You will understand why it is listed as one of the wonders of the world.
Mind you the it is the only waterfall on the commonly accepted list of the seven natural wonders of the world by the Seven Natural Wonders (CNN) organization.