Friday, April 19, 2024

A leading Chinese Broadcasting firm to forge working ties with ZNBC

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ZNBC Technical Director with ZANIS Director Patrick Lungu showing Information Minister Dora Siliya the inside of the newly acquired ZNBC Outside- Broadcasting Trucks during the handover tour.
ZNBC Technical Director with ZANIS Director Patrick Lungu
showing Information Minister Dora Siliya the inside of the newly
acquired ZNBC Outside- Broadcasting Trucks during the handover tour.

A leading Chinese Broadcasting firm has announced plans to forge working ties with ZNBC and other Zambian media through enhanced technical capacity building and content exchange.

Chongqing Broadcasting Group which has one billion viewership, says it will also help the Zambian media to establish Media Convergence Centres were traditional media will be integrated with New Media platforms as a survival strategy in the digital era where social media is pausing serious competition and challenges.

Chongqing Broadcasting Group Deputy Director General Xia Tao says under the scope of cooperation, ZNBC and other electronic media will have a chance to send staff for specialised training courses in China while collaborating in content exchange and infrastracture development.

ZNBC Staffer Kennedy Bwalya reports from China Mr. Xia however says the various scope of cooperation whose proposed planned take off is 2019, is subject to state approval under the existing bilateral channels between the two countries.

He said this when a delegation of Zambian journalists toured Chongqing Broadcasting Group headquarters in Chongqing.

And Chongqing Broadcasting Group Assistant Director Henry Chin said his company seeks friendly and mutually beneficial cooperation with ZNBC and other Zambian media outlets, adding that the interface will spur economic, social and cultural ties.

Chongqing Broadcasting Group which runs 13 TV channels and 6 Radio channels, has working ties with over 40 TV stations worldwide.

26 COMMENTS

  1. The brainwashing of the African slaves is in full mode…we all know what “content exchange” means ..they are colonising the docile Zambians and they think its development, companies like Google are not even allowed in China.

    • Nothing wrong with this.

      Zambian are not intelligent enough the neee help to utilise their resources.

      Genetically Africans/ Zambians are not as smart as whites or Chinese.

      Thanks

      BB2014,2016

    • No difference between. MUshota and Nubian Princess they want to start artificial quarrels they want to disturb the nest. Could they be LT or govt plants putting out feelers and directing the social media agenda?

    • This Chinese stupidity should now just be ignored. there are raping our country and in addition sh!ting in our poor drainages. I don’t know what will be left of the country when these Chinese are gone! All minerals will be depleted and the country will be left smelly, Sickening!

    • not exactly, Google entered before, but it defeated by it’s chinese competitor Baidu, which is one of three giant Internet players in china, the other two are Tencent and Alibaba. So you’d better to figuring out, before you blablabla. By the way, brainwashing exists in everything country, are you sure you are not brainwashed by the West media?

    • Mushota who told you that, you have been brain washed what a waste of life! Try to read the Willy Lynch letter and maybe your eyes will be open then you will understand yourself.

  2. They own 60% shares in ZNBC they dont need to negotiate anything that’s just window dressing…they have already started changing content…I mean who in the right mind would sell a media entity to a foreign country.

  3. you will hear another chi red one that Zambia has sold ZNBC to the Chinese, I’m now confused, was it sold then repossessed then sold again to another Chinese firm is it divided into two, ba UPND instead of wasting our God given time could you kindly tell us what you plan to do when you form government than palapataling like a headless chicken.

    message approved

    • The first sale was the frequency spectrum to star times now this is the social media part , the internet part of ZNBC being sold if you have to know….

  4. @2 Gay Parrot Dull lazy bum indoctrinated by Zambian Witch Doctor.
    Your small mind is colonised by your nephew Lloyd. Koswe

  5. This is now a complete take over …..star times took the frequency spectrum of our broadcasting now this other chinese company is taking the internet spectrum……Zambians you are being shafted in front and at the back by the Chinese as sold by PF ……

    • Last thing left, Government Printers!!! When is the very thin collection of visionary and humble thoughts of Endemically Corrupt Leader going to be published?

  6. Sharon, there is an urgent need to mutilate your female genitals in order to slow down the madness that is creeping into your small brain. Cretin

  7. State assets have indeed been handed over to the Chinese, fact is fact no matter how many times that fatso Siliya denies it. Down with pf and imbeciles like “Sharon” and Kudos.

  8. I know CCTV is big but CQTV I doubt. ZNBC will probably start airing more of Chinese content due to the ever growing Chinese community in Zambia, just like Times of Zambia. What sucks is there will be no Zambian cultural programmes running in China, I challenge anyone who thinks otherwise.
    Anyway in light of such working ties, partnerships or whatever we choose to call them it’s time ZNBC stopped running commercials on ZNBC TV1. Being a public owned broadcaster the commercials ZNBC runs subject it to a HUGE BIAS towards the voiceless, opposition and/or any group not liked. Running commercials is why you have certain political views silenced, political parties denied airtime and so forth.

  9. CHONGQING BROADCASTING GROUP is a regional broadcasting company,so its viewers can’t be 1billion, possibly one tenth at most.

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