The Independent Broadcasting Authority (IBA) Board has called for ethical and professional conduct among broadcasting stations.
IBA Board of Directors Chairperson Mabel Mung’omba said the act will help broadcasting stations to perform their duties efficiently and professionally.
Ms Mung’omba said this when she paid a courtesy call on Muchinga Province Deputy Permanent Secretary Jonathan Ng’onga at his office yesterday.
Ms Mung’omba said the board is aware of the many challenges Broadcasting stations are faced with saying ethical and professionalism should be adhered to, despite the many challenges.
She said the IBA board is aware of various challenges stations go through hence the IBA board decided to go round the provinces to appreciate and encourage the stations to continue serving the people with factual information on the ground.
“We have had some of the broadcasting stations being shut down and this is why we are on the ground to appreciate and hear what is going on in some of these station that is causing these challenges,” she said.
The chairperson said once the board understands the issues on the ground, it will be easy to guide the stations saying the board is guided by the IBA act which gives the guidelines that helps the board assist the media fraternity to uphold the standard and to regulate the content.
“We are visiting all the broadcasting stations in the country to meet with management to hear their challenges and give guidance on how they can work with various stakeholders, ” she said.
Ms Mung’omba mentioned one of the challenges as load shedding which in negatively affecting most broadcasting stations in terms of revenue collection saying the board has taken it up to negotiate with ZESCO to see how the issue can be resolved and make sure that it does not impact negatively on stations.
The IBA Board Chairperson has since thanked broadcasting stations for their role in disseminating messages on COVID 19 and has further encouraged the Stations to promote a pluralistic broadcasting industry in Zambia through fair, transparent and effective regulation to continue playing the COVID 19 messages, as they continue to play a major role in mitigating the spread of the pandemic.
And Muchinga Province Deputy Permanent Secretary Jonathan Ng’onga said it is important that the media fraternity upholds ethical and professionalism as they perform their duties.
”If the media doesn’t uphold ethical and professionalism in their daily duties then the public will suffer,” Mr Ng’onga said.
He said in Muchinga Province the broadcasting stations have so far worked well with the Provincial Administration on all the programmes.
“We hope that we will continue working together with these broadcasting stations as we serve the people of Muchinga Province and the country at large,” he stated.
IBA Board of Directors Chairperson Mabel Mung’omba is in Muchinga Province to meet with broadcasting station management to hear their challenges and appreciate the work they are doing.
Ms Mung’omba is in the company of Vice Chairperson Chalimba Phiri and IBA Director General Josephine Mapoma among others.
Oh, that’s Mabel Mungomba? Looks more like Nkandu Luo
This is Prof. Nkandu Luo’s Sister. Mung’omba was her marriage name if I’m not mistaken. Her full names are Mabel Luo Mung’omba.
This is timely advice especially to those stations sponsored by upnd. Just look at the rubblsh that was published by news diggers alleging lies that our president said he would not give up power if he lost election. Such media houses need to be banned. They are a threat to national security
Imwe I have not slept all night. I have even lost my voice celebrating. Commiserations to the upnd camp. Hope they accept these results. We thank alm our supporters and every one who participated including the upnd. This is the nature of democracy.
As for now the party continues. Spaka tarino and the rest please do not feel disheartened. Do not hide away from commenting just because you have lost. Filachitika. I am sure akapita ku new kasama
ZNBC needs your urgent attention and intervention madam
Very strong chikombole. Beautiful woMAN.
The most unprofessional, callous and irresponsible media outfit is right in your eye,madam Mungomba.ZNBC from under Richards Mwanza has become shallow,vindictive,divisive and arrogantly biased.It is hardly a national broadcaster and is no longer a window into the Zambian persona.They cook up stories, put words in people’s mouths,peddle half-truths and misrepresents our youths.
Its embarrassing to watch and explain what we see and hear on ZNBC to a foreigner
Muvi TV must be banned forever. How do you interview a foreigner who is insulting the President.
ZNBC is the worst of them all!! If IBA is a professional body, it should start with ZNBC instead of issuing empty statements!!
Mabel Mung’omba is of course the wife of the late Dean Namulya Mung’omba, she is Nkandu Luo’s sister. She is the one Derrick Mbita Chitala hired a gunman with his own gun to go and kill. Good Lord God almighty, these Luos are the “beautifullest” women in Zambia, just how the hell could people be so aethetically repulsive? It it the baboons and monkeys they are eating kwa naBwalya that make this people so ugly? And Sata was their uncle, that one was Satan, complete even down to the name and deeds.
No she is not late Dean Mungómbas wife but wife of Rhidah Mungómba who is still alive. Please don’t fabricate and transmit ficticious stories! Even the sory of Derrick Chitala. But ba Zambia kuti mwaipaisha umuntu pa bufi!
Just open prime tv. Stop your nonsense of issuing warnings everytime.
@ Maimbolwa Mushiba, get your facts right!!! Aunty Mabel was NEVER married to Dean Mungomba. She’s his brothers wife!!! You’re the people that she needs to look out for, busy misleading people on social media.
Ati by chief editor!! Such a poorly written story!!! And we get surprised when our engineers can’t construct a proper fly over bridge?? When we can see our educational standards have roundly collapsed. We have no professionals in the country.
What is the connection between the first sentence and the second one? And this misplacement of tenses??
Every sentence starts with she said, he said Ms Mungomba said