Friday, April 19, 2024

Media challenged to highlight rural community initiatives

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Media institutions have been prodded to increase highlighting rural community initiatives aimed at creating awareness of HIV/AIDS infection spreading in rural areas.

Speaking at the launch of community theatre groups in Mumbwa, Community for Human Development (CHD Project Co-ordinator Teddy Mabanti, urged the media to explore and promote rural theatre activities beyond the line of rail.

Mr. Mabanti said that adequate media attention given to rural theatre groups could
help speed up behavioral change in fighting the spread of HIV/AIDS, and also lay the
foundation for the decentralization of the movie industry.

Meanwhile, Kabwe based CHD Theatre co-ordinator Frederick Banda disclosed that CHD
Zambia was one of only two African countries to have won preferential donation for
theatre  propagation, from (USAID) and PACT Zambia.

Mr. Banda said that drama and theatre were most effective in rural areas as vectors
of influencing caution and awareness of the HIV-AIDS pandemic.

Mumbwa the district health management has acknowledged the high prevalence of
HIV-AIDS infection in the district, and have welcomed contributions from the
performing arts, in creating awareness.

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