Wednesday, June 17, 2026
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Lusaka

Govt. to promote rural tourism

Government says tourism plays an important role in promoting rural development and ensuring sustainable development in the country.

Minister of Tourism Environment and Natural Resources, Catherine Namugala said tourism provides employment and income generation activities for both urban and rural people.

Ms. Namugala said the tourism industry offers many other unique opportunities in both urban and rural areas for economic diversification and job creation.

She was speaking in a speech read on her behalf by the acting Permanent Secretary in the Ministry, Lubinda Aongola at tourism stakeholders’ forum in Lusaka today.

The Minister said government has since allocated K5 billion in this year’s budget to rehabilitate heritage sites, especially in rural areas where much of the heritage sites that can contribute to tourism growth are located.

She stressed that her ministry is currently putting in place measures for the licensing and authorization of tourism enterprises category that were previously dealt with by the Zambia National Tourist Board under the Act 19 of 1979.

Ms. Namugala further said dialogue among stakeholders in the tourism sector should be promoted in order to boost growth of the industry.

Earlier, Tourism Council of Zambia (TCZ) chairman, Mark O’Donnell said the industry should encourage local investors to take part in the hospitality business.

Mr. O’Donnell said the industry would work towards creating relationships with the private sector, a move that would make it easier for local people to venture into different business.

ZANIS/WM/ENDS/KSH/

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17 COMMENTS

  1. Govt. should give financial support and backup to these local investors. International guidance as to how other countries run their rural and heritage site tourism should be sought.

  2. A wide variety of tourism opportunities exist in most rural parts of the country. There is need for local entrepreneurs with the help of the government to also identify new ways to market untapped local resources and attractions, and bring tourists into these areas. Way to go

  3. No Weekend pictures? Is it becoz its Friday the 13th?GOD help us.Wat a boring day on LT

    • Hi Baby C! Chubby cheeks is doing fine…I’ll definately bring him over for a Safari one day.

    • I wish ba Chale you could stop using the image of a young child who can’t defend himself with your comments. Be brave and use your own image.

    • If there is something wrong with you using your own image, I am sure it is wrong for you to use his. We live in a dangerous world , you never know what over exposure of your child can do.

  4. we are not doing enough as regards rural tourism. too much depending on foreign investment. surely we can do better than this.

Comments are closed.

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