Friday, March 29, 2024

ZB Offers K1 billion Incentive For 2010 WC/AC Qualification

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The Zambia national team stands to gain slightly over K1 billion in incentives from the Zambian Breweries Group should they qualify for both 2010 World/African Cup’s in addition to K3 billion three-year sponsorship deal they will receive from the local beer and drinks giant.

Zambian Breweries Group managing director Pearson Gowero disclosed the development at the signing ceremony of the Memorandum of Understanding (MoU) for the K1 billion sponsorship deal with Faz held at the Southern Sun Hotel, Friday afternoon.

Herve Renard’s side will get K250 million for qualifying to the African Cup finals to be held in Angola next January and an additional K400 million should the win the tournament.

Zambian Breweries will also payout another K400 million should the team qualify to the World Cup finals to be held in South Africa in June next year.

And the K1 billion sponsorship deal is exclusively for the senior national team that will see Zambian Breweries enjoy controlling branding right for all the teams engagements. 

“The MoU stipulates that Mosi and other Zambian Breweries Group brands will be the exclusive official sponsor of both the Chipolopolo and Faz for the beverage category covering alcoholic and non alcoholic drinks, including soft drinks and water,” Gowero said.

“Today marks a huge high point in sports sponsorship by the private sector in Zambia as we announce an ambitious sponsorship package of over K3.3 billion (or US$ 600, 000) to the Football Association of Zambia. This sponsorship is through our Mosi brand.”

The K1 billion deal will run from today until December 31, 2011 with payments of K 1 billion (US$ 200,000) paid out over the next three years to the team by Zambian Breweries Group.

And Faz president  Kalusha Bwalya said Football House was excited  about the new partnership deal with the Zambian Breweries Group.

“This is a day that defines what we are in terms of dedication to football development, to pursuing and opening new frontiers which will help us reach the greater heights of success which we continue working hard to attain,” Kalusha said.

12 COMMENTS

  1. Zb wil provide beer b4 the game and soft drinks after the games. Beer is a booster 2 the chipolopolo whilst softier r a relaxer. Good move zb hope the lads wil be motivated. Wil u b in charge of their kit as well? Cant imagine seein mweene in a shirt written mosi or zb. Govt wake up call pay hr

  2. Sponsors should help develop state of the art training facilities and healthier lifestyles for players which will in make for a good team. Pledging to give the team so much only if they qualify is BS…

  3. Good one! Liverpool has some “carlsberg” brand on their shirts, why can’t our team also exhibit our very own “Mosi” on their shirts. It could be nice.

  4. I think, now that the world cup can be held on our continent, we have to think of extra ways of congratulating our nations, whose football teams have simply reached the World Cup qualification. This may boost more players’ mood, even if their teams do not necessarily reach very high in qualifications. As they say, “Better something small, than nothing at all!”

  5. Discipline is paramount in every field. The Zambian football organisation is lacking in management, unable to find or negotiate sponsorship prior to ZB stepping in is laughable. The team too, needs motivation. They went to Egypt with, we can win attitude. That’s no attitude to take into any sport or field of excellency. It has to be, we will do it. Having said all this, congratulations.

  6. Yes ZB group should plow back. after all our dear own, dr.maureen give them alot of business. But Kalu and his freinds should use this money as intended and should give us unqualified audit reports for the period.

  7. also help build more trainig facilities, we need better stadiums for the team,,.. that a step in the right direction thanks ZB

  8. I say credit to Renard for the steady flow of good results that has given an apetite to sponsors to come. We never had any interests before money used to go to ZNBC for showing matches now atleast the tide can shift.

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