Chief Sinazongwe of Southern province has urged his subjects to stop stealing and vandalizing ZAMBEEF products and infrastructure because the company was contributing to the growth of the local economy.
The chief said at the football tournament sponsored by ZAMBEEF that the company has significantly contributed towards poverty alleviation through the provision of employment to local people.
He said the company has opened up outlets in the district where it was selling goods such as mealie-meal, beef and other assorted items.
He noted that people living near ZAMBEEF farms were able to grow cereal crops such as maize in winter using the run-off water from the company’s farm for irrigating their crops.
Chief Sinazongwe has since thanked the company for being a reliable partner in developing his chiefdom and the district.
He said the sponsoring of sports activities would help in the fight against the spread of HIV/AIDS pandemic because most youths would be kept busy thereby staying away from illicit sex and beer drinking.
The traditional leader further called on other companies and business houses in Sinazongwe to emulate ZAMBEEF in alleviating poverty in the district and to help government attain its vision 2030.
Speaking at the same function, ZAMBEEF Farm Manager Charles Mudenda told the gathering that stealing of the company’s products and vandalizing its infrastructure has now reduced as compared to the previous years.
Mr Mudenda said through the request from Chief Sinazongwe, the company has started milling mealie-meal for sale at a reduced price of K45,000 per 25kg bag while other millers were selling the same quantity at K50,000.
He said the company was milling the maize which was produced from its farm in the district.