Having endlessly complained about lack of their content on international platforms, local musicians and their fans have something to cheer about as the new M-Net channel for Southern Africa, Zambezi Magic, is launching the Zed Top Ten.
Zambia and Zimbabwe are billed to be the first two countries to be targeted for the show, which features top music videos. The show is scheduled to go live next month.
As a result of this initiative, M-Net has extended an invitation to local music producers to submit their music videos to the channel, via the local MultiChoice head offices while producers can also send the videos directly to the channel in Randburg, South Africa.
Zambezi Magic, launched on July 1, continues to search for and identify relevant new titles that it can add to its developing content line-up.
“And with music being a huge part of entertainment, Zambezi Magic is looking at beefing up its music offering by giving artists and/ or music producers an opportunity to showcase their craft and talent on the channel,” reads in part, a statement by MultiChoice Zambia.
“The shows will also give viewers the opportunity to vote for their favourite music videos via the Zambezi Magic Facebook page and more information will be provided closer to the launch date.”
Addiel Dzinoreva, the head of Zambezi Magic, was in Lusaka about a fortnight ago to address a film producer’s forum, about ways in which they could submit content to the channel.
He emphasised the need for local productions to be original, urging artistes to not shy away from producing in local languages as the channel could add subtitles to productions aired in vernacular.
What he does not want are imitations.
And MultiChoice Zambia public relations manager Mwiika Malindima has reiterated the company’s commitment to active engagement with various producers of content, towards development of quality productions that could be added on to the channel.
“We want all producers, regardless of size or circumstance, to achieve their full potential. Our task is to make it possible. Our mission is to provide practical step by step assistance,” Malindima says.