Stanbic Bank Zambia has signed an agreement with mobile phone service provider Airtel Networks Zambia Plc for the sponsorship of the country’s largest music event of the year, which is planned for September 22-23, 2017.
The Stanbic Music Festival, now in its fourth year, has previously been sponsored by Stanbic Bank, but this year’s edition has attracted the support of other partners including Airtel Zambia, which lays ground for an even better and more spectacular music event.
Continuing with the tradition of attracting international entertainers of acclaim, this year’s music festival will feature iconic American rhythm and blues (R&B) vocal group Boyz II Men as the headline act. In 2016, the festival hosted award-winning UK-based pop-reggae band UB40. It has previously hosted renowned acts including Hugh Masekela, Oliver M’tukudzi, Mi Casa, Earl Klugh and Zonke as well as a host of top local artistes.
Stanbic Chief Executive Charles Mudiwa said he was happy that the music event was attracting the support of like-minded and progressive corporates to give a boost to an event that supports local arts, culture and tourism.
“We are happy to have Airtel on board in sponsoring this prestigious event. This event is our way of creating a legendary event platform that offers a unique artistic event that contributes to our culture and local tourism. For us this year it all about the local artists and giving them a platform to share a stage with an international act,” said Mr Mudiwa.
“We have been in Zambia for over 60 years and we’ve been part of the country’s growth story. Part of our commitment and investment in Zambia has been focused towards uplifting local communities through sponsorship of arts and culture,” he added.
“Due to the diversity and quality of performances slated for the festival, we have built a platform with variety of local artistes who will take the stage with Boyz II men; local music talents that offer their unique music genius to this legendary event whose profile keeps growing with every annual hosting of the festival. It’s also an opportunity to enable Boyz II Men sample Zambia’s music and culture,” he said.
Speaking at the partnership announcement event, Airtel Zambia Managing Director Peter Correia said “We are excited about this partnership and believe that this year’s festival will be even bigger than the previous years. We have always had a good working relationship with Stanbic and consider this partnership as the beginning to even more collaborations between the two entities.”
Airtel Networks Zambia Plc has pumped in K500,000 to be the Platinum Sponsor of the Music festival.