Nigerian artist popularly known as Mr Eazi has introduced EmPawa; an initiative designed to scout, groom and support talent in African countries. EmPawa is a Pan-African platform seeking upcoming musicians in various countries such as Ghana, Kenya, South Africa, Tanzania including Zambia. Through EmPawa, a group of 100 musicians of which 10 will be from Zambia will be adopted into the programme. The talent selection is through Instagram, a social media tool easily accessible to artists across the continent. Music industry experts and Mr Eazi himself will monitor and evaluate all entries aiming to find a group of 100 independent and emerging artists. All of the 100 artists will receive financial and promotional support in recording and releasing a music video valued at $3,000.
Speaking at a press briefing held yesterday, Mr Eazi has confirmed that the top 10 from these 100 artists will be flown to South Africa from February 4th to March 4th 2019 with established artists such as Diplo, Guilty Beatz, EKelly, Sarz and other professionals in the business of music. “This project goes beyond the music videos, these artists will be exposed to the wider community of the music industry in Africa and abroad. They will not only get to work with top talents but also receive mentorship from business lawyers on how to protect their talent and music. I will be giving these artistes the tools, in-depth industry knowledge, network, and funds necessary for them to not only achieve their full potential but to also sustain the independence they need to become music entrepreneurs.”
In the presence of media, talent managers and musicians, Mr Eazi was joined by President of Zambia Association of Musicians Tivo Shikapwashya and Adrian Chipindi, Director of National Arts Council of Zambia. Speaking at the event; Shikapwashya stated that the Empawa 100 is a timely movement, “Mr Eazi’s dedication to African musicians is commendable and we can only hope that corporates and any other entities will emulate his dedication to grooming African talent”. Mr Shikapwashya followed by awarding Mr Eazi an Honorary Membership of the Zambia Association of Musicians.
Details of EmPawa can be found on www.empawaafrica.com. Aspiring candidates can continue to submit their entries until the deadline on 15 December 2018. Interested parties can follow the campaign via Instagram using the hashtag #Empawa100 and #Empawa100Zambia.