President Hakainde Hichilema has called for stronger collaboration between Zambia and the United Nations Tourism agency, acknowledging the importance of international networks in boosting tourism.
President Hichilema has also reaffirmed his administration’s desire to increase the contribution of the tourism sector to Zambia’s economic growth.
He added that the government is therefore working on enhancing skills, training, marketing and infrastructure development in the tourism sector.
He has underscored that training and skills development in the tourism sector are critical to improving service delivery while infrastructure, particularly hotels, are also a key priority.
The Head of State said this when the United Nations Tourism Secretary General – Elect, Shaikah Al-Nowais, paid a courtesy call on him at State House in Lusaka today.
Mr Hichilema acknowledged that Zambia is not sufficiently marketing the Victoria Falls and said the country welcomes support in that area.
To address this, the President said the government is exploring improved air links, such as increasing flights into Livingstone.
And speaking earlier, U. N Tourism Secretary General – Elect, Shaikah Al-Nowais, has assured the Zambian government of support in the tourism sector.
Ms Al-Nowais, who is scheduled to visit Livingstone, said she is in Zambia to appreciate the tourism landscape, particularly, infrastructure and training facilities.




