Government says peace plays a vital role in attracting tourists in the country.
Ministry of Tourism Permanent Secretary Evans Muhanga says people travel to destinations where there is peace and stability.
Mr Muhanga observes that the tourism sector in Zambia has continued to record significant progress since and beyond the country’s liberation and independence because of peace.
The PS said this today when he featured on The media television programme dubbled “My Government ” .
Mr Muhanga said Zambia’s tourism performance progressed in 2025 with international arrivals, investment guide, tourism agenda as well as innovative data tracking tools positioning the country as a competitive and evolving destination. such as Liuwa Plains National Park, Source of the Zambezi, and Kasaba Bay among others.
“Our master plan coupled with other legislations have shown us that this performance is a clear indicator of the positive momentum generated through international marketing campaigns, deliberate government interventions such as visa waivers, removed duty of imported tourism tools, improved and investment tourism infrastructure,” he said.
Mr Muhanga cited domestic visits to museums, heritage sites and national parks, traditional ceremonies and holiday activities across tourism-rich areas like Livingstone, Siavonga, Northern and Western circuits as some of the drivers that has led to boost the tourism sector.
He further disclosed that his Ministry is expected to mount a heightened campaign for its domestic tourism campaign dubbed, ‘Take A Holiday Yamu Loko’, which aims to facilitate holiday packages for domestic tourists, encourage companies to sponsor employee holiday incentives as part of corporate wellness initiatives.
Mr Muhanga said the government remains committed to enhancing both domestic and international tourism, to increase the sector’s contribution to GDP, fostering job creation, economic diversification, and cultural preservation.
While acknowledging that Zambia has abundant tourism sites, Mr Muhnaga said most of the areas do not have a conducive environment to attract tourists.
“Several potential tourism areas in Zambia suffer from poor accessibility, poverty, and environmental degradation. But we are pushing for a diversified, nature-based economic activity and private sector investment,’’ he said.
Mr Muhanga said the government is working closely with other stakeholders such as UNWTO and the Zambia Development Agency (ZDA) and thanked the Zambian people for their continued support in making Zambia a destination of choice.
