The Independent Broadcasting Authority (IBA) has urged broadcasters to exercise caution and responsibility in covering matters surrounding the late former President Edgar Lungu.
In a statement issued to the media, IBA Director General, Webster Malido advised broadcasting stations to avoid publishing unverified information that could cause distress to the bereaved family and unnecessary public anxiety.
Mr Malido stated that while matters relating to the late former President are of high public interest, broadcasters must rely on credible and official sources, including authorised spokespersons, to safeguard information integrity and maintain public trust in the media.
He further cautioned that dissemination of unverified information undermines the credibility of broadcasting institutions and compromises the public’s right to accurate and balanced reporting.
Mr Malido noted that responsible coverage is critical in ensuring professional and ethical broadcasting standards during the period.
He said the directive is aimed at promoting responsible journalism and protecting the integrity of public information.
Mr Malido said the guidance has been issued in line with Section 5 of the Independent Broadcasting Authority Act of 2002, which mandates the promotion of professional and ethical broadcasting standards
This Malido guy sounds very sober as opposed to the previous commander in chief orders we have gotten used to from IBA.
He is just reiterating professional advice which all trained journalists should know. Absent from his statement are the threats we regularly heard IBA issuing to identified anti establishment broadcasters.