Lusaka Province, Permanent Secretary, Joe Kalusa has called on artists and creatives to understand the importance of legality, intellectual property protection and formal business registration.
Speaking at the capacity building programme, aimed at sensitizing artists on intellectual property, business registration and the legal requirements within the creative sector, Eng. Kalusa said creative must operate professionally and protect the value of their work.
Eng. Kalusa said the arts sector has become a powerful economic driver, creating opportunities for millions of people and contributing substantially to improved welfare.
“For the creative sector to thrive sustainably, artists and creatives must understand the importance of legality, intellectual property protection and formal business registration. Talent alone is not enough. Creatives must operate professionally and protect the value of their work,” he said.
Eng. Kalusa added that the Lusaka Province Administration has established the first ever provincial arts office aimed at talent building.
He further stressed on the importance of creatives to copyright their work.
“It is therefore important for creatives to copyright their works, register trademarks where necessary, understand contractual agreements before signing them and ensure that their intellectual property is protected from piracy and unauthorised use. By protecting their creative works, artists are empowered to generate sustainable income, build strong brands, attract investment, and establish long-term careers,” Eng. Kalusa added.
And Mr Kalusa revealed that the Lusaka Provincial Administration has partnered with Bantu Network to organise the first-ever provincial arts festival slated for Friday, 22nd May 2026.
