Speaking during a familiarisation tour at Live Radio 97.3 FM in Lusaka, Mr Malido said the IBA’s new direction focuses on strengthening partnerships with broadcasters to address challenges in the sector.
“We are not just here to regulate. We want to enable you and to collaborate more, than being enforcers of laws,” he said.
Mr Malido commended Live Radio, also known as The Green Station, for its commitment to compliance and professionalism since receiving its first license in 2016.
And Live Radio Chief Executive Officer, Jamia Nkhoma, welcomed Mr Malido’s visit, describing it as an opportunity for broadcasters to share ideas and strengthen relations with the regulator.
As part of his familiarisation programme, Mr. Malido also visited Diamond Television.
The IBA Director General toured the station’s facilities and thanked the management and staff for their warm welcome, noting that such visits help the IBA better understand the daily operations and challenges faced by broadcasters.
He noted that IBA is working to strengthen internal systems and to improve efficiency and accountability, both to the public and the broadcasters.
He further noted that IBA is committed to supporting broadcasters in their growth and encouraging diversity in media content across the country.
