The fundraising event, sponsored by Zambia Sugar, is expected to bring together corporate partners and members of the business community to support efforts aimed at combating malaria in Zambia.
Speaking at a press briefing in Lusaka, Fund and Mobilisation Chairperson Peter Cottan announced the fundraising goal and emphasized the importance of corporate participation in the fight against malaria.
“We support the National Malaria Elimination Programme. We are proud to announce that the upcoming End Malaria Sweet Race, sponsored by Zambia Sugar, will be on Saturday the 28th of March in Lusaka. We’ll host the End Malaria Bicycle Sweet Race, our first fundraising event of the year,” Cottan said.
He noted that the event is designed not only as a sporting activity but also as a platform for companies to demonstrate corporate social responsibility.
“This event is more than a race, it is a strategic platform for corporate partners to demonstrate leadership in corporate social responsibility. Community investment and sustainable development by partnering your organisation will not only contribute to saving lives, but also showcase its commitment to building a healthier, more productive Zambia,” he said.
Communication and Advocacy Chairperson Malcom Chabala urged the business community to view malaria as both a health and economic challenge that requires joint action.
“We therefore invite the business community because it’s not just a health problem, it’s actually a business problem. So we invite the business community to partner with us, contact the End Malaria Council, the Cycling Association of Zambia, and come through and support this noble cause,” Chabala said.
He added that all contributions made through sponsorships and participation fees would go toward malaria prevention and elimination efforts.
“Whatever contributions that you’re going to make, whether through sponsorship or participation fees, the proceeds are going to go to the fight against malaria,” he said.
Chabala reaffirmed the Council’s commitment to supporting government initiatives through collaboration with the National Malaria Elimination Centre and other stakeholders to mobilize resources for malaria eradication.
It can be done. Thailand managed to eradicate malaria using similar programs. Bangkok is considered a malaria-free city. No antimalarial pills are needed for travellers visiting only Bangkok. Malaria is confined to rural, forested and border areas. There is also no risk in major tourist resorts. I am encouraging those taking part that it can be done, malaria can be eradicated.