President Hakainde Hichilema has challenged Zambians to rise to the occasion and promote, preserve, protect and defend Zambia’s heritage.
President Hichilema says it is time for Zambians to take pride and spread the country’s heritage to the outside world.
The Head of State noted that branding Zambia’s national identity is the responsibility of tourism agents, manufacturers, government officials, the private sector and other stakeholders, including individuals to align their energies and strategies towards the realisation of the Brand Zambia Initiative.
 President Hichilema disclosed this when he officially launched the Brand Zambia Initiative that is anchored on putting the country’s national identity, by promoting economic growth, attracting investment, and instilling a sense of cultural and national pride.
President Hichilema also unveiled the logo of the brand that depicts Zambia’s rich identity and heritage.
He further challenged the Brand Zambia Initiative Technical Committee to work closely with BuyZed Campaign Founder, Evans Ngoma, to heighten and market Zambia to the world.
President Hichilema noted that Zambia is endowed with abundant natural resources that can be harnessed to achieve her goal, vision and determination of realising the brand Initiative.
He wants all Zambians to participate in shaping the country’s future by ensuring that Zambia becomes a tourist hub through capitalising on the natural resources.
President Hichilema further underscored the importance of upholding peace, unity, hard work and patriotism among Zambians.
Meanwhile, the Head of State has expressed displeasure over negative publicity of Zambia by some people and encouraged citizens to preach and spread good news at all platforms about their country.
Speaking earlier, United Nations Development Programme (UNDP) Resident Representative, James Wakiaga, said the initiative will help redefine Zambia’s image both domestically and internationally.
Dr Wakiaga said the initiative will play a role in unifying the country and pledged the UNDP’s financial support to the government.
Meanwhile, Sophie Masipa, the Brand Zambia Initiative Ambassador, highlighted the criteria implored to arrive at “Zambia Moves You”, that will be used to identify strategies associated with what the country offers.
Brand Zambia as what? Poverty ridden nation with all minerals and gold for the foreign corporations as young Zambians die on the streets? Or is it the LATEST dictatorship with a president who was given opportunity for 25 years as opposition leader but he turned a dictator once Zambians gave him an opportunity? Or the country with worst laws that scare Russians and North Koreans? Or the president who wants to get richer than Dangote thru corruption and national funds? What is it?
Sort out the economy. The prices of the staple food under PF were K130 breakfast meal and K90 roller meal.
Ati inflation single digit;zero impact on the ground.
Individuals cannot themselves develop tourism infrastructure, that’s government level. Tourists need to find developed infrastructure when they arrive, not simply an airport and a beautiful unique country. Government should also consider increasing incentives for local entrepreneurs in the industry such as tax breaks and simplification of licensing – not only providing tax breaks for foreign investors. The approach always seems to be to advertise the country, then expect everything else to automatically follow. Study other countries and analyse why their tourism industries do so much better than ours. It’s not actually positive to just say everything is great and if the revenue doesn’t come it must be due to “some people” being negative
Kikikikikiki! They are trying to climb a tree from the leaves. You can’t advertise without offering the means for customers to buy.
Being a patriot is being proud of living in State House to set example to the next generation
Trying to imitate Kagame’s Visit Rwanda but failing.
Look at choncho lees first instead of getting diaries and calendars from them
Why those strange colors? Zambia’s new look?
Very unafrican colors I must say.