The COCA-COLA company has moved it secret formula to be put on public display at the World of Coca-Cola. It hasn’t been moved in 86 years, but the secret is out – The Coca-Cola Company has moved the 125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta. As the capstone to the 125th anniversary year of Coca-Cola, the Company is sharing the rich history and timeless appeal of its secret formula in a brand new exhibit where visitors can experience the world’s most recognized brand like never before.
For the first time in history, the vault containing the secret formula will be visible to the public in a permanent exhibit titled The Vault of the Secret Formula, opening today at the World of Coca-Cola.
The move of the Coca-Cola secret formula is a historic moment for the Company,” said Paul Kaluba, Coca-Cola Zambia Country Manager. “The Company has always gone to great lengths to protect it and now by safeguarding it at the World of Coca-Cola, we can share its legendary legacy with people around the world.”
After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down. In 1891, Asa Candler became the sole proprietor of Coca-Cola after purchasing the rights to the business.
Then, in 1919, Ernest Woodruff and a group of investors purchased the Company from Candler and his family. To finance the purchase Woodruff arranged a loan and as collateral he provided documentation of the formula by asking Candler’s son to commit the formula to paper. This was placed in a vault in the Guaranty Bank in New York until the loan was repaid in 1925. At that point, Woodruff reclaimed the secret formula and returned it to Atlanta and placed it in the Trust Company Bank, now SunTrust, where it remained until its recent move to the World of Coca-Cola.
Guests to the World of Coca-Cola can feel closer than ever before to the secret formula. At The Vault of the Secret Formula exhibit, visitors will learn about the most closely guarded trade secret in history through an immersive multimedia experience that celebrates the rich history, mythology and intrigue around the secret formula.
While The Coca-Cola Company started with this secret formula 125 years ago, the secret to its success has grown far beyond the formula today.
“Any stakeholder who is part of our global system, from a local community partner in countries around the world to someone who simply loves our brands, is part of our secret to success,” said Kaluba. “It is this recipe for success that gives us the confidence to fulfill our 2020 Vision: to sustainably grow our business and continue to help build a better world and future for everyone, everywhere.”
As part of the 2020 Vision, the Company plans to double its system revenue from 2010 to 2020. The Company also has set sustainability goals as part of its commitment to being a good steward of the environment and a partner with communities around the world.
Yesterdays grand opening celebration event featured performances by the Coca-Cola 125th Chorus, and the Latin Grammy nominated Mexican singer-songwriter Ximena Sariñana. The Coca-Cola 125th Anniversary Chorus is a group of young people from the Atlanta area conducted by Francisco Núñez, founder and the acclaimed artistic director of the Young People’s Chorus of New York City.
so it is still a secret. maybe imisu, amafi yankola ameno yatu tondo, umuchila waka paso are included in the brown broth lol
I stoped drinking cocecola a couple of years ago because of its high sugar content. A 350mL bottle contains more than 30g of sugar! Alot of people have died of diebetes coz of coce and other softs, thanks to lack of information!
A few grains of Coca, just to keep everyone happy & coming back for more!!
It contains small traces of cocaine
this is real business at work. i wonder when we zambian can do something like this. this is an example to emulate. this has been kept secret by a group of people: banks, shareholders and the people who closely work with it. 125 year secret. hope it does not prove an eternal secret/mystery. where is wiki leaks and sophisticated hankers on this one???
Anti-Politics (shi ngonga), try coka zero. there are many versions of coka cola to choose from. Where do you live?
Keep the secret away from Constable or else he will blurt it out to everyone!!!
#5 Mkazi
Wanisekesa!! for real our Presdo can have a press briefing for that…crazy head of state lol
Nice!!:)
@Mkazi
Mulewufwa guys…………….lol
LOOL..# 5 and 6..maybe even set up a commission of enquiry…..with immediate effect…
our presedo will just announce that the cocacola in zambia is FAKE …….WAIT AND SEE
HAHAHAH
ITS TRUE CONSTABLE CHILUFYA CAN HOLD PRESS CONFERENCE, ASK KAMBWILI TO GO BACK AND WEAR A SUIT, THREATEN GEORGE CHELLA THAT HE CAN FIRE HIM ANYTIME, TOAST TO THE MONKEYS AND THEN HE WOULD REVEAL THE SECRET.
AFTERWARDS HE WOULD WONDER WHY IT WAS EVEN A SECRET AND THEN SWEAR IN A COMMISSION OF INQUIRY WITH IMMEDIATE EFFECT AND ASK FOR THE VAULT TO BE MOVED TO A PROVINCE WHICH CURRENTLY ONLY EXISTS IN HIS HEAD
But guys cinamibaba maningi at Sata is president. Before it is 2016, you will all die of dipression.
Sata is the Zambian president so you are annoyed ka?……coca cola has nothing to do with the Zambian president, i.diots
I remember the days when coca cola was diamond pa zed and neighboring kids would show it off when their mother who used to work for Zambia Airways would bring it for them along with apples, chocolates, etc. But those days kwena
Ba mumbwa mumbwa boys,Monze,Choma boys/Bantustan ,respect our president.We can just rule ouselves (Bembas and Ngonis).Infact we make up 75% of populations.Democracy is the majority.Viva Eastern and Northern power.We share same love.Our chimbuya will never end.So if u Bantustan think rising against bembas will help u rule zambia then u’re cheating yoself.u’ll die bitter until u stop yo tribalism.kushishita fi bantustan.Viva PF
Cretins! What has this got to do with President Sata? Keep hating and hurting, sorry as$ motherfu!ckers
PEPSI already had their secret!!!!!!
@Eastern Power stupid muthaF@#ker!!!!!!!!! Tribalism and toilet manners bring no sense you jerk!
Thank you Eastern power for being our true cousins.Not chimbuya cha fake which these bantustans copied from us.
be factual eastern power …you dont why it is east…its because there is west, south, north so if you are myopic like you you limit yourelf to brain capacity of east.
Cockroach in the bottle
$ 5 Lwenweno Zambia came up with superb drinks Tip Top and Kwench. The powers that be bought Copperbelt Bottlers makers of Tip Top and bought the brand too thereby making it out of the Market to promote their drink! You remember Tip Top drinks came after KK’s ingenuity of promting local drinks! I now have tasted one drink (lime Soda here in U.S.) it tastes like our original Tip Top!
i have the secret. my wife once for coca cola in antlanta
Sata is president of Zambia not just PF…we are therefore free as Zambians to evaluate his performance and have a say on the running of our country if you think our say ends at the ballot…SORRY!!!
therefore in all the confusion that is chilufya, we can take time and have a laugh
THANKYOU