Zesco United on Friday signed the biggest sports endorsement deal with a local company worth K225, 000 to run over three seasons.
The shirt endorsement deal will see Zesco receive K85, 000 per year from Investrust Bank PLC.
The deal is the biggest in local football with an indigenous bank since Finance Bank sponsored the Super Division in the 1990’s.
“This will tie very well with our strategy of reaching out to the unbanked areas of the country,” Investrust managing director Friday Ndhlovu said at the endorsement launch held at InterContinental Hotel in Lusaka on Friday.
“We have a deliberate policy as a bank to reach out to the unbanked areas and this partnership with Zesco comes at a better time when we are about to launch agency banking.”
And Zesco United chairperson Kenneth Muteto said the club was excited to have sealed the deal with a local entity that will see Investrust’s logo displayed on the teams kit.
“When we approached Investrust Bank Plc without a proposal we did not think they would respond as quickly as they did,” Muteto said.
“This is so because we had approached other financial institutions before with a similar proposal but without success, not even acknowledgement of our letter.”
A loaf of bread is better than non. All the best.
This value if equivalent to a monthly salary of one player in some of the Southern African leagues. Us we are so excited.
That is the more reason we need to support our own companies than those owned by capitalists. Look at how much stores like Shoprite, Spar and others make in Zambia and yet they never plough back into our communities.
Ba kangwa, muletasha napa kanono. Be proud of what u have than praising your friend. If productive Zambians or great contributors to our economy can not that much, why raising such irrelevant issue.
ATA. You are right. I am with you. We should not get excited over mediocrity but encourage each other to support our local soccer according to the value of income we are generating therefrom. We are excited. The sponsorship value does not reflect the real value of the sponsors and that is my argument. Remember ZESCO is in an equivalent of Premier League Soccer division.