Joint effort will spread the word about the dangers of motorists ‘under the influence’
Zambian Breweries has signed an agreement with the Road Transport and Safety Agency (RTSA) reinforcing its ‘Don’t Drink and Drive’ programme, in time for the nation to start gearing up for festivities.
The campaign promotes responsible drinking and encourages the concept of alternatives to drinking and driving such as hiring a driver, renting a taxi or designating a friend to drive who won’t be drinking.
The partnership between Zambian Breweries and RTSA was reaffirmed this week during a signing ceremony attended by RTSA Chief Executive Officer Zindaba Soko, RTSA Deputy Director Safety Gladwell Banda, Deputy Director Transport Rodgers Nkandu and other officers covering education, publicity and enforcement.
Corporate affairs director of Zambian Breweries Ezekiel Sekele said: “Supporting responsible drinking behaviour is one of the core sustainable development priorities for Zambian Breweries. We are committed to the cause of spreading awareness and educating people on the importance of responsible drinking and have always done our utmost to encourage this.
It is also important to highlight that creation of awareness on general road safety is beneficial to both society and the operations of Zambian Breweries, and this drives sustainability in the fight to keep our roads safe for all road users, he added.
“By drinking and driving, you risk your life, those of your passengers and others on the road. Drinking and driving is a hazardous combination. It is not only irresponsible and dangerous: it’s also illegal. The partnership will also see the training of both Zambian Breweries and other drivers on road safety. This initiative has delighted us as a business’’, remarked Mr, Sekele
RTSA Chief Executive Officer Zindaba Soko said: “Let me state here that as evidenced today, the agency is ready to partner with other stakeholders, which includes the private sector, in implementing strategies that will help combat the scourge of road accidents in the country.”
He warned of the heavy penalties for drink driving under the Road Traffic Act, under which drivers face heavy fines and possible imprisonment for driving under the influence of alcohol.