The National Assembly has launched the 2017-2021 communication strategy in a bid to disseminate information to the general public pertaining to its activities during the same period.
Acting Clerk of the National Assembly Cecilia Mbewe says the National Assembly of Zambia has since 2011 developed communication strategies that help to disseminate information about the activities of the institution.
Ms. Mbewe said this at the official launch of the communication strategy in Lusaka today.
The Acting Clerk revealed that the 2017-2021 National Assembly of Zambia Communication Strategy has identified important strategies of taking Parliament closer to the people by enhancing its engagement and interaction with various stakeholders.
These strategies assist the National Assembly in creating public awareness of the activities of the Institution thereby increasing people’s effective participation in National governance processes, she stated.
The Acting Clerk of the National Assembly further noted that the implementation of the Communication Strategy will require forging effective partnerships with media institutions across the country.
She said the media are strategic partners in disseminating information on the work of the National Assembly of Zambia effectively.
The media provides an important accountability mechanism as it raises important issues that would otherwise never be debated or addressed publicly, she said.
Speaking at the same event, Acting Deputy Clerk-Procedure of the National Assembly of Zambia Cecilia Sikatele disclosed that the 2017-2021 Communication Strategy is aimed at enhancing the visibility of the National Assembly to the public and enabling public participation in the work of the Assembly.
Ms. Sikatele explained that the National Assembly recognizes enhanced partnerships with the media as one of the key enablers in rolling out of the Communication Strategy.