The Ministry of Tourism and Arts has revealed that preparations for the Zambia-China Year have begun.
The Zambia-China Year is an event meant to enhance the overall visibility of Zambia in China and promote Zambia as a preferred tourist destination and investment for the Chinese.
Speaking through a statement made available to ZANIS by Ministry of Tourism and Arts Public Relations Officer Sakabilo Kalembwe, the 2019 Culture year is a culmination of earlier efforts to promote Zambian Culture and Arts in China which began with the ‘Road Show’ in 2016 and the Zambia Week in Sichuan Province in 2017 that have brought the attention of the Chinese authorities.
Mr Sakabilo said it is envisaged that after the Zambia-China Culture Year 2019, Zambia intends to take the opportunity to strengthen its cultural and tourism bilateral relations in programs such as Ministerial Visit by the Minister of Tourism and Arts, Zambia National Dance Troupe tour of China and Zambia Tourism Promotion and Zambian Arts Exhibition.
He stated that the visit by the Minister will be in two cities in China for four days.
Mr Sakabilo noted that the main focus for the Ministry will be to drive maximum benefits from the Zambia – China year bilateral agreement by promoting tourism investment for Zambia by among other activities showcasing Zambia’s investor ready sites to the Chinese potential investors during the year.
He added that the event will also facilitate business to business match making in order to open up and link Zambian investors to potential Chinese partners, and mobilizing Chinese operators of tourism enterprises in order to encourage them to take advantage of the Zambia – China year by vigorously promoting their facilities and products to the Chinese markets in China.
Mr. Sakabilo said China is an advanced nation with a population of 1.4 billion people depicting economies of scales in every sector including that of culture from which Zambia can learn in enhancing its cultural products on the one hand and also as a cultural tourism market to export its cultural products on the other hand.