Chipoka Mulenga said government remains committed to building a resilient, inclusive, and private sector-driven economy that empowers local businesses.
His remarks were delivered in a speech read on his behalf by Ministry of Trade, Commerce and Industry Permanent Secretary Lillian Bwalya during the official launch of the initiative.
Mr. Mulenga praised the organisers of Indigenous Brands, describing the programme as a visionary undertaking that recognises the value embedded in local enterprises, culture and people.
He also highlighted government efforts to create an enabling environment for business growth, including the 24-hour economy initiative aimed at boosting productivity and expanding economic opportunities.
According to the Minister, indigenous businesses play a critical role in driving job creation, innovation and income generation, and are key engines of national development.
Meanwhile, Indigenous Brands Chief Executive Officer Faith Mutombo said the organisation is committed to growing the economy with structure, excellence and purpose.
