The Independent Broadcasting Authority has put Zambia’s broadcasters on formal notice ahead of the August 2026 general elections, issuing a comprehensive set of election coverage guidelines that impose new obligations on media houses while drawing hard lines around content the authority says could damage the integrity of the vote.
IBA Director General and Board Secretary Webster Malido
IBA Director General and Board Secretary Webster Malido made the announcement in Lusaka on Tuesday. The guidelines, he said, were developed to give broadcasters practical direction on covering elections and election-related matters while reinforcing professionalism, fairness and ethical conduct throughout the electoral period.
The framework covers seven key areas: fair and balanced election reporting; equitable allocation of airtime; conduct of political interviews and debates; broadcasting of opinion polls; coverage of polling day; announcement of election results; and complaints handling procedures.
Under the new framework, broadcasters are required to provide equitable and impartial coverage to all political parties and candidates. Stations are also expected to divide available advertising airtime fairly during campaigns, while political interviews and debates must be conducted in a professional and impartial manner.
The guidelines further require broadcasters airing opinion polls to disclose sponsors, sources, sample sizes and other methodological information attached to any survey made public. The authority says the measure is intended to improve transparency around election-related polling during the campaign period.
Polling day restrictions carry immediate operational implications for broadcasters. No station will be allowed to air campaign interviews for political parties or independent candidates on election day, while prediction of election results before official confirmation has been prohibited. Throughout the electoral period, election results may only be announced on the basis of verified and officially confirmed information.
Beyond the seven core provisions, the guidelines prohibit the broadcasting of hate speech, tribalism, incitement to violence, misinformation and unverified election-related content which the authority says could undermine peace, national unity and the integrity of the electoral process.
The framework has already triggered legal and political concern among sections of the public.
So far, some citizens, political actors and governance stakeholders have described portions of the guidelines as illegal and unconstitutional, particularly provisions viewed as potentially restricting media freedoms, election commentary and independent election verification processes. Some stakeholders say parts of the framework may conflict with constitutional protections surrounding freedom of expression, access to information and independent media operations during elections.
Attention is especially focusing on clauses limiting unofficial election projections and tightly controlling election-day broadcasting. Governance stakeholders say those provisions could create room for regulatory overreach if interpreted aggressively during the results period.
Discussion is also intensifying around whether the restrictions could affect Parallel Vote Tabulation exercises, commonly known as PVTs, which civil society organisations and election observers have historically used as independent verification tools during elections.
The guidelines themselves make no direct reference to PVTs. Questions are already emerging over how broadly the IBA could interpret the prohibition on unofficial result projections before official confirmation. Governance stakeholders say the practical application of that provision may become one of the most politically sensitive regulatory questions of the election period.
The complaints handling mechanism also places the regulator at the centre of election-period disputes. Broadcasters are expected to respond to complaints within two days, while the IBA says investigations and directives will be concluded within four days. Complaints emerging around polling day could therefore produce regulatory action while vote counting is still underway.
The guidelines apply to all broadcasting stations in Zambia and are grounded in the Electoral Process Act No. 35 of 2016, specifically provisions governing media conduct during elections. The IBA Board approved the framework during its 45th Board Meeting held on May 20, 2026, and all broadcasters have been directed to familiarise themselves with the rules and comply fully. Active monitoring will continue throughout the electoral period.
The broader principle behind the framework,credible, balanced and responsible election coverage, remains largely accepted across political and media sectors. The larger question now shifts toward enforcement, interpretation and whether the rules will be applied consistently across broadcasters with differing political alignments.
Those questions are unlikely to disappear quietly as the country moves closer to August 13.
Editor’s Note: “Election broadcasting rules become most controversial when regulation intersects with political competition, media freedom and public trust in the electoral process.”


