The Barotse band leader Kalaluka Silumba says side lining local artists during the promotion campaigns of local goods and services by companies was detrimental to the development of music in the Mongu district.
Mr Silumba said this in reference to what prevailed during the 2009 Kuomboka Ceremony where bigger companies and institutions used Lusaka based artists to promote their goods and services.
He told ZANIS that local musicians have an advantage of effectively promoting goods and services as they can relate and communicate the jingles in the local language.
He appealed to bigger companies, such as ZAIN and MTN mobile network providers, to always include local artists in a given locality as a way of empowering them and fostering effective communication.
Mr. Silumba said it was disheartening to see companies and institutions promoting goods and services in a language that was only understood by a few.
He said local artists lacked funds to promote their works and that goods and services promotion platforms could greatly benefit the local artists and the companies involved.
ZANIS/JA/ENDS/MM.
Very good suggestion. We need more local products. I will personally promote them in Germany.
MTN and Celtel or is it Zain,Its too much.These guys import all the advertisements.Try to localise
local is better but it should have good quality too
LT – It is Jingles and not jingos. Please check your lingo before putting out stories. Dont be like The Post writers.
Way to go. And more over despite my limited Lozi i like Barotse Band’s music. To me they play quality music. I wonder how such a good band could be forgotten during the “Kuomboka”.
Gud comment by Mr Ghost.Silumba is a Ghost in lozi.How do u expect everyone in Mongu to here u when u communicate in bemba or nyanja,no offence but its best if atleast most pipo present during a function or ceremony get to hear n understand wats goin on so pliz next tym we want lozi bands or any other band 4rm western province to advertise zain,mtn,cellz or anythin
#4 Post writers are among the best check out the times reporters!!
Good Idea but maybe you are expensive.
Really you can get better results for the promotion of jingles by using local artists. Must adopt it
The poeple heading the marketing department are the ones who lack innovation. For instance can one get a Lozi band to go a promote their products in a province like Luapula? It won’t make sense as the majority of the people there won’t understand Lozi. Its the point that Mr. Silumba is trying to put accross.
Mr. Silumba is my cousin and we tease him as “The Ghost”. But he is a very good man who does not easily get offended.
While his argument may be right, I question his intentions because as far as I know, 3/4 of the so called ‘traditional music’ played at the Kuomboka ceremony is NOT lozi music at all, It is either Nkoya or Luvale music. If he wants localised music then he should begin with the music at the kuomboka ceremony. The majority of lozi people that attend the kuomboka every year dance to music they hardly understand. It is high time people heard some lozi music and this man Silumba and his band should be at the forefront of such a campaign. Charity begins at home, it is said.
Wtf , is a jingle ahs ?
Im a student