MISA-Zambia Chairperson, Daniel Sikazwe has urged the media in Zambia to rise and address the challenges posed by the rapid pace of political, social and economical change that is taking place in the country.
And MISA Zambia has disclosed that it will launch the Zambia Media Council (ZAMEC) during the World Press Freedom Day next month.
Mr. Sikazwe said the media should always endeavour to work towards meeting public expectations.
He said Government had always clearly shown its support for a free and independent media through its pronouncements of not regulating the media hence the need for journalists to work hard and professionally.
Mr. Sikazwe said this at a press briefing in Lusaka today when he announced that this year’s theme of World Press Freedom Day, “Ethical Reporting for a Free and Peaceful Electoral Process”.
He added that this year’s World Press Freedom Day will be graced by the Minister of Information and Broadcasting to show Government’s true solidarity for a free media and ultimate support for credible information that it delivers to diverse audiences.
Mr. Sikazwe said this theme has come timely as Zambia heads to the polls this year.
He called on the media to take up the challenge of meeting expectations of diverse audiences amid the rapid change the country was going through in different sectors.
Mr. Sikazwe also asked journalists to ensure that they gave correct information to the public in order to promote peace and unity in the country.
He said to spice up this year’s celebrations, the Zambia Media Council (ZAMEC) will be launched and will bind the media to promote ethical practices of information gathering and dissemination without a negative impact on the citizenry.
He noted that ZAMEC is aimed at creating a free media that was responsible and would promote quality journalism that facilitates citizenry demands and sensitivities.
Mr. Sikazwe urged the media to uphold ethics that promoted development and integrity hence helping in nurturing Zambia’s young democracy.
He further invited all media houses to render full support to the World Press Freedom Day, which falls on May 3rd, every year.
ZANIS
