Muvi TV, a local television station in Lusaka, has today launched its plus bouquet.
The Muvi TV plus bouquet that has over 40 channels is being sold at K90 while the Muvi TV standard bouquet costs K40.
These bouquets are beamed on the Muvi TV latest MPEG-4 decoders preparing the station for digital television migration.
Speaking at the official launch, Muvi TV Managing Editor Costa Mwansa disclosed that the viewership for his station now stands at 4.3 million people.
Mr. Mwansa said the Muvi television broadcasting in Zambia has not been easy in its 10-year journey from satellite to terrestrial broadcasting.
He said the launch will help increase the number of viewers to beyond 4 million.
Some of the new channels to be beamed are national geographic, kombat sport and Madrid TV, Liverpool TV both of which provide soccer coverage, BBC and Aljazeera among others.
This is in addition to Africa Unite, Muvi Muviz, Muvi Combo and Prism Africa which already exist on Muvi TV channels.
And Muvi TV Chief Marketing Officer Ronald Kombe disclosed that MPEG-4 decoders could be bought on cash and on hire purchase basis.
Mr. Kombe has since implored corporate organization to allow their workers purchase the decoders so that they could keenly follow current affairs, sports, kids, ladies and human interest stories.
Meanwhile, Azam Media Chief Executive Officer Rhys Torrington disclosed that his organisation in neighbouring Tanzania has partnered with Muvi TV in Zambia in order to increase content output to the already existing platform and ultimately give viewers a wider selection of television viewing.
Mr. Torrington further disclosed that 263,000 Azam decoders have so far been bought in Kenya and Rwanda following a huge investment in television broadcasting.
Meanwhile, some local journalists from both electronic and print media have won themselves decoders while others won themselves full paid-up bouquets after winning a grand raffle.