Zambia’s Ambassador designate to the Republic of Turkey, His Excellency Joseph Chilengi has commended the Zambia National Broadcasting Corporation (ZNBC) for the critical role it is playing in shaping national development through packaging and dissemination of information of overriding public importance.
Ambassador Chilengi who was flanked by Deputy Head of Mission, Bwalya Nondo, said ZNBC has continued to play an important role in national development through provision of reliable and accurate news to citizens both at home and abroad.
He was speaking when a five-member delegation of ZNBC radio producers paid a courtesy on him at the Zambian Chancery in Ankara this morning.
The ZNBC delegation is in Turkey to attend a course entitled: “News Gathering and Radio Production techniques in a digital environment” conducted by the Turkish Radio and Television Corporation (TRT) under the auspices of the Turkish Co-operation and Co-ordination Agency (TIKA).
“Let me take this opportunity to congratulate ZNBC for its innovation to stream live its news on Facebook as it has helped to counter fake news that has littered our cyberspace. Note that citizens, especially those in the diaspora now have access to accurate news on events back home,” Ambassador Chilengi said.
He urged course participants to ensure that the skills that they will acquire are effectively put to good use and contribute to overall programming and broadcasting at the core of which is quality content, which the general public can identify with.
Ambassador Chilengi also encouraged ZNBC staff to take interest in the social and economic aspects of Turkey and package informative and educative information, which can influence decision making in the country and provide a general view for best practices in various areas.
He reminded ZNBC staff that they can contribute to enhancement of relations between Zambia and Turkey through their work as information is a bridge that can bring people of different cultures together.
He assured the course participants that the Zambian Mission in Turkey was committed to playing a continued and sustained role in facilitating training programmes for ZNBC in particular and media in general with relevant institutions in Turkey and countries of extra accreditation.
The Zambia Mission in Turkey covers the Hashemite Kingdom of Jordan, Republic of Azerbaijan, Republic of Georgia and Republic of Macedonia as countries of extra accreditation.
Ambassador Chilengi further said capacity building for ZNBC is timely as it comes when the national broadcaster has migrated from analogue to digital broadcasting.
He noted that this new technological dispensation entails that the broadcasting industry should be in tune with modern trends for good and quality broadcasting.
He wished the delegation well and thanked the Government of the Republic of Turkey through TIKA and TRT for sponsoring the training programme.
Ambassador Chilengi also wished the delegation a happy World Press Freedom Day.
He noted that His Excellency Mr Edgar Chagwa Lungu, President of the Republic of Zambia and his administration places great important to freedom of the press and is committed to creating an enabling environment for journalists to do their work freely.
Delegation leader Chabwela Zulu thanked TRT for the warm reception and the rich course content.