The Independent Broadcasting Authority (IBA) has cautioned all broadcasting stations in the country against requesting callers to disclose personal information such as National Registration Card Numbers live on air when participating in promotional campaign programmes.
In a statement made available to the media today, IBA Director General Josephine Mapoma explains that requesting callers to reveal whether in part or in full, full names and mobile numbers, live on air possess a security risk to them.
“IBA wishes to advise all broadcasting stations against requesting their callers to reveal personal information such as National Registration Card Numbers whether in part or in full, Full Names and Mobile Numbers, live on air when participating in promotional campaign programmes. Revelation of such details poses a security risk to them” she said.
Ms Mapoma said the authority has issued the directive following consultations with the Bank of Zambia.
She added that to this effect, all broadcasting stations should obtain such details from their listeners or viewers, off air in order to avoid public disclosure.
She further noted that the disclosure of personal information on air may result in increased cases of fraud by impersonation thereby affecting the achievements that the country has recorded in migrating people to a digital economy through digital financial services.
“It is important to note that the disclosure of such detailed personal information on air may provide a ripe environment for fraudsters to perpetuate fraud through impersonation and may erode the gains the country has made in migrating people to a digital economy through digital financial services,” she stated.
Ms Mapoma hoped that all the broadcasting stations would comply with the above stated directive.