Minister of Small and Medium Enterprises (SMEs) Development, Elias Mubanga, has commended the media for its contribution to national development and media innovation.
Mr Mubanga emphasised the pivotal role the media plays in raising public awareness on economic issues and transforming livelihoods across the country.
He noted that the fourth estate is essential in disseminating information that helps citizens understand the dynamics of doing business, build resilience and make informed decisions.
The Minister was speaking in Lusaka last evening when he officiated at the Second 2025 Citizens Economic Empowerment Commission (CEEC) media awards.
Mr. Mubanga said effective communication remains a key component of Government’s broader efforts to address economic challenges. He also presented awards and certificates to outstanding journalists.
He noted that Government, through the Ministry of Information and Media, has been instrumental in promoting professionalism and innovation in journalism, adding that accurate and accessible information is vital in fostering community-level action.
Mr. Mubanga further urged media houses to highlight success stories on SMEs, saying the media has the power to shape society through what is published and broadcast.
He also revealed that 83,000 SMEs benefitted from Government’s K1.3 billion empowerment packages disbursed through his ministry.
“Government will continue to create an enabling environment in which media practitioners can freely but responsibly carry out their duties in a professional manner,” he said, urging journalists to resist political pressure and uphold media ethics.
And speaking earlier, CEEC Director General Muwe Mungule said the media continues to play a critical role in advancing economic development.
Dr. Mungule pledged that the Commission will continue collaborating with the media to champion development strategies that uplift citizens’ welfare.
He said the awarded stories showcased economic empowerment, innovation, sustainability and community impact, highlighting real-world progress in health, youth empowerment, rural development and good governance.
The 2nd edition of the 2025 media awards celebrated journalistic excellence across public and private media, including ZANIS, ZNBC, Times of Zambia, Zambia Daily Mail, radio, television and digital platforms. The event spotlighted success stories and promoted a culture of positive reporting and empowerment.
ZANIS staffers Victor Mwila won first prize in the television category, while Lackson Makodza received a recognition award. Other journalists from both print and electronic media were also honoured for their dedication.
