Africa’s leading digital TV operator StarTimes on Thursday announced that it is going to broadcast the 2018 Ballons d’Or Ceremony on the World Football Channel on 3rd December when the winner of the annual football award is to be unveiled.
Ballons d’Or is considered by many as the highest honour for football players.
And the past 10 years has seen only two players win the Ballon d’Or – Lionel Messi and Christiano Ronaldo. But this year’s Ballon d’Or is highly possible to be the edition to end the 10-year reign with reports suggesting that Luka Modric is likely to win this year’s honor after he recently won the Best FIFA Men’s Player award.
The live broadcast of the 2018 Ballon d’Or Ceremony with StarTimes World Football is to start at 20:00 GMT on 3rd December, which is to unveil the winner in real time.
“This year’ Ballon d’Or Ceremony definitely attracts wide attention of football fans and we may see a historic moment that a new winner of the award in 10 years,” said Shi Maochu, StarTimes Sports Director.
“Live broadcast of the 2018 Ballon d’Or shows our commitment to fans that StarTimes always search for best football contents. We brought all 64 World Cup matches to African fans this summer, and we continuously offer top international football matches to audience, such as Bundesliga, Ligue 1 and Coppa Italia.”
According to the StarTimes Sports Director, local football leagues are important parts of the company’s content strategy. StarTimes became the strategic partner of three African football championships, in Ghana, Uganda and Senegal.
With these partnerships, StarTimes intends to promote the leagues in sub-Saharan Africa and improves the popularity of African football.
TopStar is a joint venture company created by the Zambian government between the Zambian National Broadcasting Corporation (ZNBC) and Africa’s leading digital TV operator StarTimes of China.
The company has been given the full mandate to carry out the countrywide digital migration of television signal from the current analogue to digital.
StarTimes on the other hand is the leading digital TV operator in Africa, serving nearly 20 million users with a signal covering the whole continent and a massive distribution network of 200 brand halls, 10,000 convenience stores and 15,000 distributors in 30 countries.
This is according to a statement to ZANIS by the Company’s Public Relations Manager Mwazi Chanda
Will HH have brought the money back from PANAMA by then?
Mbuzi iwe. Shaaa
Is ZNBC now referred to as Star Times or it’s a different thing?
@3 YES IT IS STAR TIMES NOT ZNBC AND THE SPORTS DIRECTOR IS “SHI MAOCHU” FORMALLY KNOWN AS CARISTO CHITAMFYA, THEN MR XU XIANGMU IS THE DIRECTOR GENERAL FORMLLY KNOWN AS RICHARD MWANZA FROM LUSINDE This year’ Ballon d’Or Ceremony definitely attracts wide attention of football fans and we may see a historic moment that a new winner of the award in 10 years,” said Shi Maochu, StarTimes Sports Director.
Yes we want more and more.
Make it a better TV so that we can do away with the (DStv which is so much less, broadcasting same programs everyday we are sick and tired of DStv).
StarTimes we also need the premier english League in order to make it more exciting please and am sure you guys can come up with something better. StarTimes we love you more.
I am sure they will broadcast in mandarin with English subtitles, thanks for making us second class citizens in our own country, you thieving debarred lawyer