
MEDIA bodies have welcomed the Government’s intention to offload 35% shares in government-owned media organizations.
The Media Institute for Southern Africa (MISA), Zambia Union of journalists (ZUJ) and the Press Association of Zambia (PAZA) said the move was a step towards improving the performance of public media.
MISA Zambia chapter chairperson Daniel Sikazwe said the sale if implemented would allow for more independence and re-capitalization of the media institutions through investment brought in by the sell of shares.
Mr Sikazwe said those that would buy into the media institutions would demand for upholding of ethics and encourage responsiveness to the diverse areas of media coverage.
“The media would now not only be owned by the Government on behalf of the public but also the public having a direct stake,” he said.
He said new owners would be able to make demands for high ethical standards and restore public confidence in public media.
ZUJ president Anthony Mulowa said public media organizations should be viewed as business entities by allowing the public to own a stake.
Mr Mulowa said the government had shown political will and that it was a step towards implementing media reforms.
He however urged the government to ensure that the media bodies were recapitalized and made attractive for investment.
“Over the years, the media houses have not received any serious grants so they need re-capitalization,” he said.
PAZA executive secretary Patson Phiri said it was a landmark decision by the Zambian Government to float shares in public media institutions.
Mr Phiri said the trend by most African governments, was to manipulate public media for their political expedience.
“Those that will invest in the media will ensure that they are re-financed,” he said.
[Times of Zambia]