Information and Broadcasting Minister, Ronnie Shikapwasha, is hopeful that the media in the country will be ready to digitalize by 2015 to meet the global broadcasting technological transfer from analogue to digital.
Lieutenant General Shikapwasha has since urged the media industry to expeditiously put in place programmes that will avert possible collapse of the system in view of the switch from analogue to digital by 2015.
Lt Gen. Shikapwasha, who is also Chief Government spokesperson, said this in Lusaka today during his continued familiarisation tour of private radio stations.
He also called on media owners to improve the conditions of service and offer better remuneration for their workers in order for the industry to progress and retain skillful personnel.
Lt Gen. Shikapwasha bemoaned the current conditions of service being offered by both the public and private media saying there is need to change the obtaining scenario if media personnel are to be motivated.
And Radio Yatsani Director, Edwin Mumba, appealed to government to consider assisting community radio stations in acquiring modern equipment in line with the global trend of digitalizing the media.
Father Mumba said the media is crucial in entrenching the tenets of democracy and good governance in the nation.
Earlier, Radio Yatsani Senior Technician, John Mulenga , asked government to put in place stringent measures in a bid to protect community radio stations from being exploited by bogus businessmen dealing in technical equipment.
Mr. Mulenga said lack of government protection will leave the media houses at the mercy of businessmen who may supply them with counterfeit equipments.
Lt Gen. Shikapwasha toured Radio Yatsani, Hone radio and television station and Radio Phoenix.
ZANIS