WITH the rising competition in the cement industry, Zambezi Portland Cement (ZPC) has taken steps to reposition itself on the market by introducing a new brand that is comparatively cheaper.
The price of cement has since fallen to K51 from over K70 early this year before the multi-million Dangote Industries started offloading its commodity on the market from its Masaiti-based plant.
The ZPC launch gives consumers a competitive brand of cement, specifically tailored for block making, road construction and light construction. The commodity is pegged at K51.
Speaking during the launch of Eagle Cement in Ndola on Saturday, ZPC marketing director Valerio Ventriglia said the new product is highly sought by block makers, bricklayers and the entire construction industry.