Michelo Malambo, who represented the country at the Miss World pageant in China, will be hoping to win the Miss Africa Continent, an annual international beauty pageant run by ProAct Communications that will take place today at The Lyric Theatre, Gold Reef City Casino in Johannesburg, South Africa.
Founded in 2014 by Lionel Neo Mashishi, a filmmaker, the pageant is looking at becoming one of the celebrated events on the African calendar.
The pageant aims to empower young African women; exposing them to the world by showcasing the African diverse culture.
“The mission is to become a leading female project that grants young African women access to world limited resources and improve their living standard and telling African stories from a woman’s perspective,” according to the pageant’s website.
A seven month long project, the pageant includes the Miss Africa television, rehearsals, hype tour, appearances, launch, gala dinner and the main crowning event. All the contestants were therefore expected to be in South Africa by April 14 to shoot the journey to Miss Africa behind the scenes, for rehearsals, media appearances and the grand finale to be shown on Gotv.
Michelo will come up against Miss Zimbabwe, Miss Namibia, Miss Ghana, Miss Guinea, Miss Nigeria, Miss Cameroon, Miss Angola, Miss Rwanda, Miss DR Congo, Miss Lesotho, Miss Ethiopia, Miss Burundi, Miss Uganda, Miss Malawi and South African contestants.
But She is not the only Zambian participating in the pageant; Wezi Muyembe Njovu, the co-founder of the Zambia Fashion Week, will join the panel of judges alongside Joy Macrain from Kenya, Sam Adeyemi (Nigeria), Carlos Goncalves (Angola) and Doris Msibi (South Africa).
Two other Zambian fashion designers – Chisoma Lombe and Chola Mutoni – will be the designers dressing the contestants together with two others from the continent.
“The winner is required to advocate the plight facing Africa such as poverty, malaria, HIV/AIDS to the world and request the global community to assist. She’ll also be integrated into the Africa month programmes and activities during the Africa Month and Africa Day as the first Miss Africa,” according to a statement by the organisers.