Latest figures from the Zambia Information and Communications Technology Authority shows that the country now has 6.1 million internet users, representing a penetration rate of 39 percent.
MTN is still the leading internet mobile service provider currently with 45.5 percent of the data market, followed by Airtel with 40.1 percent and Zamtel with 14.4 percent.
The figures also show that Zambia’s mobile phone penetration rate has reached 74.3 percent of the population, with 11.6 million subscribers out of 15 million Zambians.
ZICTA Director Support Services Mofya Chisala said the adoption of smartphones and other mobile devices has increased internet access and is fuelling the demand for data services.
Mr Chisala said there is huge appetite for internet connectivity among Zambians.