CHOPARD, a family owned independent Swiss luxury watch and jewellery company that has been the official partner of the Cannes Film Festival, is set to launch its new collaboration with Gemfields at the festival in Cannes, France next week.
A statement made available to the Weekend Mail in Lusaka by Langmead & Baker, says the May 14 launch will be hosted by Caroline Scheufele, Colin and Livia Firth.
To mark the occasion, Chopard will unveil a new capsule collection of Green Carpet High Jewellery within its Red Carpet Collection, showcasing the incredible Gemfields emeralds.
The new completely ethical pieces will be premiered by a leading Oscar winning actress on the Festival’s Opening Night.
Chopard will work with Gemfields to set the agenda for a new global standard for coloured gemstones.
Chopard, a certified member of the Responsible Jewellery Council since 2010, has adopted a policy of sustainable business development and does its upmost in limiting its impact on the planet’s limited resources.
In 2013, Chopard launched in partnership with Eco-Age at the Cannes Film Festival The Journey to Sustainable Luxury, an exciting and ambitious multi-year programme, which has delivered global market leadership and differentiation from other jewellery and watch companies for Chopard.
The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly throughout its supply chain, thereby bringing together ethics and aesthetics, and helping the real people in its supply chain who are all too often overlooked.
The journey started with Chopard forging a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM). Chopard thus became the first luxury watch and jewellery company to support and enable mining communities to reach Fairmined certification.
Gemfields Plc is the world’s leading supplier of responsibly sourced coloured gemstones, and is the operator and 75 percent owner of both the Kagem Emerald Mine in Zambia (believed to be the world’s single largest producing emerald mine) and the Montepuez Ruby Mine in Mozambique (one of the most significant recently discovered ruby deposits in the world).
In addition, Gemfields also holds a 50 percent interest in the Kariba Amethyst Mine in Zambia, as well as controlling interests in various other gemstone mining and prospecting licences in Zambia, Mozambique, Colombia, Ethiopia, Madagascar and Sri Lanka.

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  1. We are even proud. Why are emeralds such a valuable stone being mined by this company? How much does Zambia get from all this mining of emeralds. Zambia’s precious stones are being plundered guys and we are sitting pretty. Income from these could help this country!


  2. Nomba imwe ba Professional, who do you want to be mining Emeralds. Those Senegalese who used to mine it, never declared anything to the Government. Just last month, Gemsfield sold $33m worth of Emeralds, declared to the Government and I sure paid the taxes.



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