Thursday, March 28, 2024

SABMiller Zambia takes campaign against underage drinking to Kabulonga Girls

Share

Kabulonga Girls Headmistress, Mrs Hilda Mudenda and SABMiller Zambia representative, Allan Bwalya, with some of the pupils that attended the talk on the dangers of underage drinking sponsored by SABMiller.
Kabulonga Girls Headmistress, Mrs Hilda Mudenda and SABMiller Zambia representative, Allan Bwalya, with some of the pupils that attended the talk on the dangers of underage drinking sponsored by SABMiller.

SABMiller Zambia recently held an awareness programme on the dangers of underage drinking and reminded young people to avoid engaging in such vices.

The future of the nation rests with the youth, hence the importance of ensuring they do not consume alcohol at a young age, said the group, which encompasses Zambian Breweries and National Breweries, during a recent visit to Lusaka’s Kabulonga Girls Secondary School as part of its nationwide campaign against underage drinking.

Speaking during school assembly, SABMiller Zambia representative, Allan Bwalya said: “Half of Zambia’s population is under the age of 16. We believe that, as a beer manufacturer, we have a responsibility to sensitize our young people on the adverse effects of underage drinking.”

The school’s Headmistress, Mrs Hilda Mudenda, bemoaned the destructive habit of underage drinking and highlighted the vice’s negative impact on pupils’ academic performance. She urged pupils, to not stifle their potential by engaging in illicit activities, as the nation’s future rested on their shoulders.

SABMiller Zambia Corporate Affairs Director, Ezekiel Sekele said: “This is something we take very seriously as a company and is a core part of our sustainability agenda. We strongly believe today’s decisions should not compromise the ability of future generations to build meaningful livelihoods. Against this background, we have embarked on a vigorous campaign in schools to discourage underage consumption of alcohol. We seek to reach at least 6,000 pupils.

“As SABMiller Zambia, we want to continue to grow sustainably. This can only be done through nurturing of today’s youths into future responsible adults. The youths of today, therefore, should be allowed to focus on education and avoid negative vices such as underage drinking.”

The role of the youth in nation building is crucial. They are problem solvers, have a positive influence on other young people and the nation.

In promoting responsible alcohol consumption among consumers, Zambian Breweries has also partnered with the Road Traffic and Safety Agency, in the enforcement of existing legislation on drinking and driving.

Zambian Breweries Plc, National Breweries and Heinrich’s Beverages are part of the SABMiller Group, one of the world’s largest brewers, with more than 200 beer brands and some 70,000 employees in over 75 countries. It is also one of the world’s largest bottlers of soft drinks.

Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Castle Lite, Flying Fish, Carling Black Label and Eagle beer as well as the Coca-Cola, Sprite, Fanta and Schweppes brands.

National Breweries produces the Chibuku brand opaque beer, while Heinrich’s makes the popular Maheu Super Shake range.

Kabulonga Girls' School students celebrating the a talk by SABMiller on the dangers of underage drinking.
Kabulonga Girls’ School students celebrating the a talk by SABMiller on the dangers of underage drinking.

7 COMMENTS

    • You can’t really blame the parent. During a recent visit to Zambia, I drove past a place called Woodlands Park and found a crowd a school boys and girls from various institutions including Kabulonga Girls drinking alcohol and smoking. A landscaper in the area said it was a weekly meeting place for all manner of illicit stuff.

  1. We can’t always accuse parents and need to be mindful of this assumption. Youth at that age are experimenting and up to us, the government, institutions including businesses to practice responsibility. There should be laws that prohibit establishments that sell alcohol to minors and strategies in place if they break these laws. Have them place signs in their establishments stating we don’t serve minors especially in washrooms. Fine them, take their alcohol licence for two months if caught serving minors, intoxicated guessed or guests coming in intoxicated. Train staff in checking ID hold them responsible for allow underage kids. Monitor these places by sending undercover agents. Don’t have these strategies if they won’t be followed and have staff licenced to serve alcohol.

  2. A woman was arrested, charged and convicted of fraud after persuading naive men to send her thousands of dollars by posing as a young woman, prosecutors in the United Kingdom said.

    Now, the 48-year-old woman who set up fake profiles on a dating website and conned seven victims out of thousands of dollars, has been given an eighteen month sentence suspended for two years when she appeared before the Grimsby Crown Court.

    Special: “Cocktail” Drink Could Finally Be The Alzheimer’s Cure
    Jane Deans pleaded guilty to seven charges of fraud by false representation at an earlier hearing.

    Deans admitted that she set up a fake profile in the name of Nikki O’Brian, and claimed to be a slim and beautiful 24-year-old trainee nurse with personal problems and financial difficulties…

Comments are closed.

Read more

Local News

Discover more from Lusaka Times-Zambia's Leading Online News Site - LusakaTimes.com

Subscribe now to keep reading and get access to the full archive.

Continue reading