Government has urged local artists to continue improving their creative works in order to attract the international market.
Deputy Secretary to Cabinet Ambassador Peter Kasanda said the move is also one measure of diversifying the country’s economy.
Ambassador Kasanda said government will against this background continue to support events and initiatives that contribute to the local creative industry for the betterment of arts and culture.
ZANIS reports that the Deputy Secretary to Cabinet said this during the celebration of the second edition of the 2016 Pamodzi Carnival in Lusaka today.
The Pamodzi Carnival which is an initiative of the Ministry of Tourism and Arts was launched and declared as an annual event last year by President Edgar Lungu.
The Pamodzi Carnival is aimed at showcasing the country’s rich cultural heritage from across all the ten provinces of Zambia.
And Ambassador Kasanda said the Pamodzi Carnival has potential to positively contribute to the country’s economy if effectively marketed.
Ambassador has however urged the Ministry of Tourism and Arts to not only aim at attracting local participation but also international involvement.
Meanwhile, Ministry of Tourism and Arts Acting Permanent Secretary Zacharia Luhanga said his Ministry is abreast in making the Pamodzi Carnival a long standing national cultural exhibition.