Minister of Commerce Trade and Industry Hon. Margaret Mwanakatwe unveils a stone to mark the commissioning of Zambian Breweries’ new Castle Lite packaging line with Zambian Breweries country director Annabelle Degroot and director of corporate affairs Ezekiel Sekele.

Zambian Breweries’ world-class Castle Lite lager has returned to local production with the commissioning this week of new a US$2 million packaging line at the company’s Mungwi Road plant in Lusaka.
Minister of Commerce, Trade and Industry Hon. Margaret Mwanakatwe was on hand to officially launch the new production line, which is part of the company’s reinvigorated  investment programme following government’s reduction of excise tax on clear beer from 60 percent to 40 percent in the 2016 Budget.
“This plant will play a critical role in complementing government’s efforts in creating wealth and jobs for our people. Economic development is a collective effort that should not be left to the government alone but should involve all stakeholders including the private sector and civil society. To this end the Ministry of Commerce Trade and Industry shall endeavour to encourage participation of all stakeholders in the development of our economy,” she said.
“It is gratifying to know that Castle Lite lager will be made from the finest Zambian barley, freshly malted in Zambia at the company’s new maltings plant located in the Lusaka-South Multi-facility Economic Zone (LS-MFEZ). You will agree with me that the use of barley in the manufacturing of Castle Lite Larger will not to only increase the production of barley in Zambia but also spur economic activities in the country. The ingredients and standards will remain the same. Furthermore, I have been assured that the packaging of Castle Lite lager locally will certainly not change its taste.”
Production of Castle Lite in Zambia was halted as volumes of the famous lager fell below the critical 100,000-hectolitre level, blamed on the high excise tax in place at the time. The 60 per cent tax rate provided an incentive for smuggling the product in from aboard, which resulted in Illegal imports of Castle Lite accounting for twice that of the legally-imported product. As a result of the competition from lower-priced smuggled Castle Lite, the company is estimated to have suffered a loss of K24 million in profits in the last financial year.
However, following the government’s decision in the 2016 Budget to reduce excise duty on clear beer from 60 to 40 per cent, Zambian Breweries has now decided to package Castle Lite locally. The government’s move was intended to spur local manufacturing, promote investment and curb smuggling, and has been welcomed by bosses at Zambian Breweries who are now ensuring a future supply of officially-imported Castle Lite which is all set to be packaged at the production line in Lusaka from this December.
“We would like to assure our customers that the local production of their favourite Castle Lite lager will in no way affect the high standard of the product. We will maintain the high international standards; nothing will change as the taste and everything else will be maintained – it is only that this will be produced and packaged locally,” said Zambian Breweries country director Annabelle Degroot.
Mrs Degroot said resumption of the producing and packaging of Castle Lite in Zambia will not only create employment but also contribute to the country’s revenue.

Minister of Commerce Trade and Industry Hon. Margaret Mwanakatwe inspects production from Zambian Breweries new Caste Lite packaging line, with technical director Franz Schepping.
[Read 3 times, 1 reads today]
Loading...

9 COMMENTS

  1. If only the plant that was being opened was a Fertiliser Production Plant to get rid of fertiliser importation: If only the this plant was an Animal Feed Production Plant to help reduce the cost of animal feed; If only this plant was actually a plant for a fully Zambian brand of alcohol I would be more enchanted. Nonetheless I welcome any form of job creation.

    0

    0
  2. Chimbala & jay jay: Very excellent observation, If only beer was food to be eaten even by a1year child at our homes this Nation (Zambia) would have healthy people. Sad for Zambia more drunkards on the Market than Productive people. That is why Foreigners have dominated this Country, us only drinking Castle Lite: Continue Zambia.

    0

    0
  3. Especially women drunkards, they found us drinking properly our usual Castle but as soon as Lite was introduced, almost all women from pupils to banafimbusa mawe!

    0

    0
  4. Alcohol kills marriages and people, not a fan of alcoholic drinks. Bottled water is very expensive in Zambia, we should have more industries producing it so the price can go down.

    0

    0
  5. This is good news for the drunkard Lungus. Zambia can manufacture beer but not medicines! Zambia can manufacture beer but not cars. Zambia can manufacture beer but not books! Zambia can manufacture beer but not build strong drainage and sanitation. Zambia can manufacture beer but not computers and other electrical goods! Cry my beloved country. And to add to insult a White under qualified person is at the helm of nonsense beer manufacturing!

    0

    0
  6. I cannot believe that the minister would be so upbeat about a foreign beer company. And let alone a brand that contributes so much filth to our towns and surroundings. Literally. Those “dumpy” bottles are everywhere you look. And I guess the Minister did not discuss this environmental manace when she went to show-face at the plant. Then think of how much alcohol abuse has contributed to low output and inefficiency in our nation. Ironically, the Minister praised it as a “wealth creating venture!” For us? Thumbs up Madam for promoting SA over Zambian products and alcohol over agric, food production & consumption! As for Zambians, welcome to a thoughtful cabinet!

    0

    0

Comments are closed.