“Our 10 year anniversary is a golden opportunity to unveil two of our latest cutting-edge mobile devices- itel S12 and S32.”
On 10th November, itel, emerging markets number one phone brand, celebrated its 10 year anniversary. itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.
Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.
The reasons for itel mobile success in Africa is not far fetched. Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality.
Commenting on the success of itel mobile, the Digital Marketing Manager, Steven Zimba said itel has always put the customers at the forefront of their business.
“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.”
“With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”
In Zambia, For Zambians
Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. Some of such projects include provision of education materials to school children, as well as sponsorship of different student events across different tertiary institutions and other works of life. As of November itel has been involved in various charity works in Zambia with different organizations.
Judging by the itel mobile trajectory, it is hard not to be excited for what the brand intend to achieve in the future. This can be seen with launch of two new models S32 and S12; a clear upgrade on previous products. The two new models both come with Dual selfie cameras as well as fingerprint.
Addressing Journalists in Lusaka, the Digital Marketing manager of itel mobile, Steven Zimba said the new itel Selfie centric phones are affordable, sleek and of high quality.
“At itel Mobile, we understand the demand of our customers, hence the reason we are introducing the most affordable dual selfie camera phones in Africa. These new itel phones come with an innovative front camera that can accommodate more people in a single selfie.