Thousands of music fans and tourists from across the region converged on Livingstone on Friday (May 25) for the Mosi Day of Thunder music festival.
The line-up of artists included well-established names such as Wezi, Bobby East, T-Sean, Ma Africa, Afunika, King Illest, DJ Sebastien Dutch, DJ Nano and Vjeezy, and brought in Livingstone-based artists such as Edma, DJ Justin and DJ Dell Fresh, as well as surprise appearances by Slap Dee and Roberto, who joined Nigerian rap supremo Patoranking.
An estimated 10,000 turned up for the Zambian Breweries-sponsored event, which is now in its third year.
Festival-goers also gained free entry to the Mosi-Oa-Tunya (Victoria) Falls as part of the company’s on-going partnership with the Ministry of Tourism and Arts and the National Conservation Commission to promote Zambia tourism, arts and culture.
The Mosi Day of Thunder, which took place on Africa Freedom Day, also coincided with the Zambia Tourism Agency’s annual cultural tourism festival, the Livingstone International Cultural and Arts Festival (LICAF).
Speaking during the event, Zambian Breweries Head of Marketing Sibajene Munkombwe said: “The atmosphere is absolutely amazing; the crowd is excitied; the performances have been tremendous. We are happy to be associated with promoting the music industry in Zambia and also partnering with international acts to give people an exciting time.”
In addition to promoting Livingstone as a destination for domestic, regional and international tourists, the Mosi Day of Thunder created additional employment for Livingstone people who provided security, catering and support services.
Throughout the event, Zambian Breweries worked hard to ensure that all participants enjoyed the Mosi Day of Thunder to its fullest, emphasising the importance of not drinking and driving, and enforcing its policy to stop under-age drinking.
PICTURES FROM THE EVENT