Information and Media Minister Cornelius Mweetwa has assured the continent that Zambia’s 2026 general election will be conducted in a free, fair and peaceful environment.
Mr Mweetwa said President Hakainde Hichilema has made it clear that the will of the people will prevail, warning that any attempts to undermine the credibility of the electoral process will attract legal consequences.
He also called on communication professionals to help curb misinformation by disseminating accurate and verified information.
Mr Mweetwa was speaking in Lusaka when he met a delegation from the African Public Relations Association (APRA).
He further revealed that President Hichilema has accepted an invitation to deliver a keynote address at the 2026 APRA Conference in Nigeria, noting that the Head of State values the media and communication sector as a key partner in governance.
Meanwhile, APRA President Arik Karani urged public relations professionals to act responsibly, particularly in light of evolving global developments.
And Ike Neliaku, president of the Nigerian Institute of Public Relations, said the invitation extended to President Hichilema was in recognition of his achievements and support for the profession.
Hopefully the will of the people will prevail
Definetly no doubt. HH is winning polls done by his opponents, no doubt he’s winning, thats the will of the poeple.