Minister of Information and Media, Cornelius Mweetwa has reaffirmed government’s continued support towards the growth of the Public Relations and Communication industry in the country and Africa at large.
Mr Mweetwa says this is evidenced by government’s move to appoint Principal Public Relations Officers in all ministries to enhance communication with citizens.
He added that the government also legislated the Zambia Institute of Public Relations and Communications (ZIPRC) to give the body the legal identity and ability to expand its mandate.
The media reports that the Minister said this when the President of the African Public Relations Association (APRA), Arik Karani paid a courtesy call on him, at his office, in Lusaka.
The Association extended an invitation to President Hakainde Hichilema to address the World Public Relations Forum (WPRF), which will be held in Abuja Nigeria, in November, this year.
Mr Mweetwa has told the APRA President and his delegation that President Hichilema has since accepted the invitation.
And Nigerian Institute of Public Relations President, Ike Neliaku said President Hichilema was identified to deliver an address as an authentic voice of Africa to tell the story of the continent to the international community.
Earlier, APRA President, Arik Karani explained that this year’s WPRF theme is “Responsible Communication.
He highlighted the importance of responsible communication in telling African stories.





Sort out the economy first
Only those lacking economic literacy will fail to comprehend the measures HH is implementing to enhance economy and grow the GDP,which is to attract investments, open mines, stabilize the currency, reduce inflation, rebuild reserves, and subsequently enable growth to flourish. This is the method to rectify the economy. Go to school you people than talking about the economy which you don’t understand how it works. Any serious student of economics understands this logic
What is so difficult when giving away our non renewable rescources ?
That’s whats been happening Clap clap
The sole aspect that I find troubling is the 10-year tax holiday that the government is granting to these mining investors. This seems excessive. The government must reconsider this decision they are making. As a nation, we cannot solely benefit from employment opportunities. Our shareholding structure consists of 51% for the Investor and 49% for the Zambian Government. We still need to reconvene in the boardroom.