The Ministry of Information and Broadcasting has called on media practitioners and society to portray women in their right perspective as contributors to national development.
Press and Public Relations Director in the Ministry of Information Juliana Mwila said it is unfortunate that women especially house wives are still stereotyped despite their significant contribution towards the wellbeing of families and the country as a whole.
Mrs. Mwila called on the media to intensively highlight gender-based ills going on in communities so that both men and women can be protected. She said there is now a lot of importance attached to gender hence the need for those in the information dissemination field to understand new concepts and to enable them inform and educate society.
Mrs. Mwila was speaking in Lusaka today when she officially opened a Gender Mainstreaming workshop for Ministry of Information members of staff. She said the workshop is the first of its kind and will enable Ministry of Information employees understand gender issues.
Mrs. Mwila said empowering Information dissemination with new concepts and trends surrounding gender issues will enable them report accurately and effectively.
And in his presentation, Ministry of Gender and Development Division- GIDD Acting Permanent Secretary, Joe Kapembwa said gender affirmative actions should look at who is affected negatively.
Mr. Kapembwa who is also Director of Economics and Finance in the Ministry said government or law enforcers can not tackle gender based violence without the involvement of the people themselves.
He said the best weapon against gender based violence are the people themselves saying there should be zero tolerance to gender based violence whether done in private or public