FRESHPIKT, a food processing and canning company has managed to post success in sales despite the high production costs in Zambia through the increase in production out put, managing director Midge Drakes has said.
In an interview over the weekend, Mr Drakes said his company was managing to offset the high production costs with the high production figures and exports.
‘Our product has been received well on both the local and foreign markets where we export,” Mr Drakes said.
He said the company exports mainly to Zimbabwe and on a small- scale to South Africa.
The company exports a track load of various products to Zimbabwe every week while last year the company managed to export products to South Africa worth US$50,000.
“We intend to increase our exports to South Africa and exploit new markets such as the Democratic Republic Congo (DRC) and the European Union Market. We hope to start exporting high value products such as cherry pepper and sun dried tomatoes to the European market,” he said.
On the expansion of the local market Mr Drakes said the company would like to flood the Zambian market with the various products available at affordable prices.
At the moment Freshpikt products are only being sold in leading retail outlets but would soon start selling in other shops after the company conducts an advertising campaign.
“So far the products have been well received and are successful because they beat the imported products. Our long term strategy is to make canned food in Zambia available countrywide and affordable to all people,” he said.
The company produces 18 different canned products which include baked beans, mixed beans, pineapple chunks tomato puree, tomato paste, Tomato and onion mix, and whole peeled tomatoes.
Other products include mixed fruit jam, whole kernel sweet corn, Buka, buka plain and chili, tomato sauce, sun dried tomatoes in cola oil cherry pepper mango, guava orange and pineapple juices.